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Medallia becomes the Official Feedback Partner for McLaren Racing

Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, and McLaren Racing today announced a partnership establishing the company as the Official Feedback Partner for the 2022 Formula 1 season.

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“We are delighted to announce our partnership with Medallia ahead of the US Grand Prix. This partnership brings a high level of expertise to our fan and people experience at McLaren Racing. Our fans and people are two vital pieces of our team and having a partner that can assist in continuing to refine these experiences will continue to improve performance, recruitment, and retention,” said McLaren Racing CEO Zak Brown.

As Official Feedback Partner, Medallia brings its expertise in capturing customer and employee signals to McLaren Racing. Launching this week at the US Grand Prix, Medallia will provide McLaren with a suite of solutions to capture feedback from fans and team members.

“McLaren has pushed the boundaries of racing and technology since 1963,” said Medallia president and CEO Leslie Stretch. “We are proud to support the team as the official feedback partner of McLaren Racing and to help them capture insights and deliver world-class racing experiences.”

EasyPost and McLaren Racing announce a new partnership

Like McLaren Racing, EasyPost prides itself on being fast, flexible, reliable. McLaren Racing has today announced a new partnership with EasyPost, a technology leader that builds shipping solutions for e-commerce brands, fulfilment providers, and online marketplaces, which will see the company support the McLaren Formula 1 team from the US Grand Prix.

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EasyPost helps thousands of companies, ranging in size from multinational Fortune 100 companies to small neighbourhood stores, ship billions of packages around the world. Like McLaren Racing, the company prides itself on being fast, flexible, reliable, and a true innovator in building smart solutions.

As part of the partnership, the EasyPost branding will be represented on the McLaren F1 team pit crew helmets and the rear wing of the McLaren MCL35M race cars. From the 2022 season, the branding will be displayed on the suspension arms of the McLaren race cars and the McLaren F1 team pit crew helmets.

Matt Dennington, Director of Partnerships, McLaren Racing said:

We are delighted to have EasyPost join McLaren Racing as another valuable addition to our brilliant partner network. EasyPost helps us discover innovative logistics solutions that keep our team assets travelling around the world successfully. We look forward to the start of our partnership at this weekend’s US Grand Prix.

Sergio “Checo” Pérez drives the RB7 car in Dallas, Texas, USA

Sergio “Checo” Pérez took to the streets of Dallas in the title-winning RB7 for his first Red Bull Racing Honda show run to give fans a thrilling taste of what they can expect at the United States Grand Prix in Austin on October 24. Here is all you need to know:

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After the RB7 visited New York City for a trip around Manhattan and the Wall Street district in early October, Red Bull Racing Honda moved down to Texas for its next show run.

This time, it was Mexican driver Sergio “Checo” Pérez who got behind the wheel of the iconic RB7 car to give fans a treat fresh off the back of his third-place behind teammate Max Verstappen at the Turkish Grand Prix.

The 31-year-old proved everything is bigger in Texas as he piloted the RB7 in multiple runs through the twists and turns of Harwood District including a performance by stunt bike star Aaron Colton.

Sergio "Checo" Pèrez

Sergio "Checo" Pèrez






Sergio "Checo" Pèrez



Sergio “Checo” Pérez

The James Bond Aston Martin DB5 – Goldfinger Edition

One of the most iconic cars in cinematic history, the James Bond Aston Martin DB5, has been released by PLAYMOBIL for all film lovers and collectors to enjoy. The legendary Aston Martin DB5 from Goldfinger (1964) is synonymous with the 007 film series and has now been adapted into an authentic replica by PLAYMOBIL for the first time, in a deal brokered for Aston Martin by IMG.

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With its iconic round headlights, the eye-catching grille, the perfectly shaped body in beaming silver, and the numerous special features, this cult grand tourer from British luxury car manufacturer Aston Martin is widely known and loved – and not just by movie fans! With a real licence to thrill, the classic elegance and refined details showcased in this PLAYMOBIL model will have all Bond fans’ hearts beating faster.

Glad to have you aboard, Mr Bond!

In the third James Bond film, Goldfinger sees Bond come face-to-face with Auric Goldfinger as part of 007’s role on Her Majesty’s Secret Service. In the film, Bond’s eccentric adversary is supported by his servant Oddjob and other loyal henchmen, so foiling their plans was never going to be easy. Luckily, Q supplies Bond with a special, customised Aston Martin DB5 to help him defeat these villains and triumph. This pairing marks the start of a special relationship between 007 and the DB5 which has since spanned seven James Bond films and over 50 years of cinema history.

Formula One and film industry – the two worth-watching documentaries about motorsports

Are you planning to spend your evening after the tough working day watching a touching film? Or do you rather prefer playing online games? Or, maybe, you are fond of betting on some sports matches – anyway, if it is your case, be ready to explore betting options at https://tonybet.com/en/prematch/baseball – one of the world’s largest online sports betting platforms.

Motorsport is a different art of sports compared to baseball, basketball, hockey, or even cybersport because it involves motorized vehicles. There is a special beauty, dynamic, technical aesthetic about these competitions. A magnificent unity of racers, and their cars – what could be more fascinating, than that? That’s why there are many films devoted to motorsports, and especially Formula One. Let’s take a deeper look at the two documentaries about the Golden Age of Formula One – the years between the 1950-s and 1994. 

“1: LIFE ON THE LIMIT” (2013) – A DOCUMENTARY ABOUT FORMULA ONE GRAND PRIX RACES

This American documentary with Michael Fassbender shows the fascination, speed, danger, and excitement of Formula One racing. The film traces the history of Formula One from its early years to the 1994 death of one of legendary Brazilian racer Senna. It was the Golden Age of Formula One when motorsport was terrifyingly dangerous. 

In the late 1960s, Formula One cars doubled their engine displacement and grew wings, making them not only incredibly fast but even more dangerous. With the arrival of big money from sponsors and a new international television audience, star pilots were born. The film follows the story of racers who struggled on the brink and those who rose up to change the sport forever. 

“SENNA” (2010) – A FASCINATING STORY ABOUT FORMULA ONE DRIVER AYRTON SENNA

This film is the story about the life and tragic death of the legendary Brazilian Formula One driver Ayrton Senna. In the mid-80s he burst into the world of Formula 1. The film tells the story of his constant struggle on the track with the French world champion Alain Prost, and the struggle off the track against the politics waged by the sports federation. So, his way to glory and success was very difficult. He was also a great personality – he was a patriot of his country and donated millions of dollars to charity. His death was tragic – in his last race, Senna crashed into a wall and died in front of 300 million people.

New York City is a new stop for Red Bull Racing

2011 title-winning car hits Wall Street and New York City landmarks before Miami GP in 2022. Red Bull Racing Honda delivered the 2011 title-winning RB7 car to New York City in early October to give fans a taste of what they can expect when the F1 roadshow travels to Florida for the Miami Grand Prix in 2022.

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Max Verstappen and Sergio Pérez will travel to The Magic City in the first week of May next year to race around the Miami International Autodrome, which has been constructed specially for the maiden event.

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Further north on the Eastern Seaboard, people milling around Manhattan in the Big Apple were able to see the RB7 in full flow this month as it sped down the long straights that border the Hudson River.

Red Bull Racing Honda New York


2021 Formula 1 Turkish Grand Prix highlights

Introduction

 

The 2021 Formula 1 Turkish Grand Prix was won by Valtteri Bottas that was run in damp conditions, with Red Bull’s Max Verstappen and his teammate Sergio Perez completing the podium.

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Light rain peppered the track well before the race and while the rain stopped, conditions called for intermediate tyres throughout.

Bottas led the race away from the pole, his Mercedes teammate Lewis Hamilton having started 11th thanks to his 10-place engine-related penalty, while Verstappen followed the Finn. By Lap 11, Hamilton was up into the top five having passed Pierre Gasly. The defending champion would be promoted to fourth when Sergio Perez pitted on Lap 38.










The development of F1 insights, powered by AWS

By Rob Smedley | F1 Chief Technical Engineer

The start, or launch as it’s known within F1, is absolutely edge of the seat stuff for fans, drivers, and engineers alike. It is one of the most exciting parts of a Grand Prix race and yet it’s all over and done within seconds.

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Given the importance of these initial few seconds of a Grand Prix race, the teams put a huge amount of effort into every detail. There are a number of precise and concurrent actions that the driver needs to carry out in harmony with the vehicle control system and power unit. This is by no means a simple task and requires, as is the norm in Formula 1, the optimal blend of both engineering and technical excellence and driving skills.

A simple example: too little throttle in the initial getaway phase will result in the engine bogging and the car pulling away at a slower acceleration than is optimum. On the other hand, too much throttle and the rear wheels will spin excessively. In turn, this also affects the optimum acceleration, and the driver therefore must judge this to perfection. Another example would be the clutch drop phase, where the driver has to manage the clutch position from the moment the lights go out to the point that they have fully engaged it.

insights
aws analysis

Robert Shwartzman: “If one day I manage to go into Formula 1″…

Almost all Formula One teams have already signed contracts with the drivers for 2022. And if an extension of the contract with Mick Schumacher is expected in Haas, then who can become Valtteri Bottas’ teammate in Alfa Romeo is not yet clear. Different drivers are called applicants for a seat in the team. But in fact, all eyes are on the “youth” of Formula 2.

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Most of the rumours revolve around Guanyu Zhou, a Chinese racer who is currently second in the drivers’ championship. Also Théo Pourchaire, a young racer from France. He is now in fifth place. And then there is Robert Shwartzman, who is spending his second Formula 2 season for the Italian PREMA Racing.

On the eve of the Russian Grand Prix, we talked to Robert Shwartzman as part of an interview for the Paddock Magazine, where we discussed his results in the first part of the season, learned about the main contenders in the fight for the title, asked how hard is it for a young driver to get into Formula 1, and also raised the topic of moving the Russian Grand Prix from Sochi Autodrom to Igora Drive.

I am always ready to fight for the title. It is the only target that we have this year. What about the contenders, well, I think one of them is my teammate [Oscar Piastri], as well as Guanyu Zhou, Dan Ticktum, and Jüri Vips. These people are pretty close around, they are quite competitive and strong. So with them, it is going to be a fight for the title.

Robert Shwartzman

Shwartzman

Turning Japanese for Honda – Red Bull & AlphaTauri

Turning Japanese with one-off liveries celebrate race-winning alliance with power-unit supplier. Red Bull Racing and Scuderia AlphaTauri are set to race with special liveries on what should have been Honda’s home race weekend.

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At this weekend’s Formula One Turkish Grand Prix, Red Bull Racing and Scuderia AlphaTauri will race with unique liveries to celebrate the teams’ race-winning alliance with power-unit supplier Honda and to give the manufacturer’s fans in Japan a chance to wave farewell to the company, on what should have been the occasion of its final home race at Suzuka.

The twin Red Bull Racing RB16B cars of Max Verstappen and team-mate Sergio Pérez will feature a predominantly white livery inspired by the legendary Honda RA 272 car, in which US racer Richie Ginther secured the company’s maiden Formula One win at the 1965 Mexican Grand Prix.

Meanwhile, at AlphaTauri, the rear wings of the AT02 cars driven by Pierre Gasly and Yuki Tsunoda will feature the one-word message ありがとう(arigato), meaning “thank you”.


turning japanese

turning japanese
turning japanese

turning japanese

Drivers’ strike! Blast from the past

I was recently invited by Chris Browning, F1’s Podcast producer, to take part in the recent “F1 on The Edge” series of podcasts, looking back at some of the most significant events during the sports’ history.

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In my case, it was back in 1982 when the F1 drivers went on strike at the South African Grand Prix. It was all about the thorny issue of Super Licences. For me, a drivers’ strike was just what I needed in only my second year as Manager of the Kyalami Circuit.

Having recorded the podcast, I started to wonder what it would take to motivate the drivers of 2021 to take similar strike action to that of their 1982 counterparts. Would it even get that far today or would rebellion in the ranks be stamped upon so quickly by the team bosses, the FIA and the Corporate Rights Holders that even the use of the word “strike” would be banned? My mind went into overdrive!

Who would come to the fore as the natural leader, be able to harness the opinions of the drivers in the same way that Niki Lauda was able to 39 years ago?

strike

Losail Circuit to host the Qatar Formula 1 Grand Prix

Losail International Circuit will hold its first ever Qatar Formula 1 Grand Prix on November 19-21, with the country set to host the 20th event of the 2021 season, as well as signing an additional 10-year deal to host F1 from 2023.

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The Qatari circuit is most famous for its association with the world of two-wheeled racing, with Losail having hosted the MotoGP series since 2004. Ooredoo, the international communications company, will be the title sponsor for the event.

The race’s inclusion on the calendar will create a three-part Middle Eastern ending to the 2021 season, with the race in Qatar followed up by the first ever Saudi Arabian Grand Prix on December 3-5, with the season rounded off by the Abu Dhabi Grand Prix on December 10-12.

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Abdul Rahman bin Abdul Latif Al Mannai
jean todt

Exor, LoveForm and Ferrari announce creative partnership

Exor N.V. (“Exor”), the leading diversified holding company controlled by the Agnelli family, and Ferrari N.V. (“Ferrari”) announce a long term, multi-year collaboration with Sir Jony Ive and Marc Newson at the creative collective LoveFrom.

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The first expression of this new partnership will bring together Ferrari’s legendary performance and excellence with LoveFrom’s unrivalled experience and creativity that has defined extraordinary world-changing products. Beyond the collaboration with Ferrari, LoveFrom will explore a range of creative projects with Exor in the business of luxury.

Sir Jony Ive will also join Exor’s Partners Council. This annual forum draws on the experience, expertise and insights of a group of highly successful Exor friends and partners, to share ideas and explore potential business opportunities.

Commenting on the LoveFrom partnership, John Elkann, Chairman and Chief Executive of Exor and Chairman of Ferrari said:

2021 Formula 1 Russian Grand Prix highlights

Introduction

 

Lewis Hamilton took his 100th Grand Prix victory in the 2021 Formula 1 Russian Grand Prix that started in dry conditions and ended under the rain, the Mercedes driver making a late switch to intermediate tyres to take the lead when pole-sitter Lando Norris agonisingly slid out of the lead with just two laps left. Max Verstappen made it from P20 to P2, and Ferrari’s Carlos Sainz took third having started second.

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Grid penalties were the talk of the town on Sunday morning with Valtteri Bottas the latest to take the hit, Mercedes putting a new power unit into his car to see him start 16th with the knowledge that Max Verstappen would start 20th (having taken a new Honda engine earlier in the weekend) and Charles Leclerc 19th with a new Ferrari unit.

As for tyres, there was a mix of mediums and hards on the grid with the first five drivers – Norris on pole, Sainz second, Russell third, Hamilton fourth and Ricciardo in P5 – on mediums, and only Fernando Alonso starting sixth, Sergio Perez (P8), Pierre Gasly (P11), Bottas, Antonio Giovinazzi (P17), Leclerc and Verstappen starting on the hard compounds.










FTX and Mercedes-AMG Petronas F1 Team sign a partnership agreement

FTX Trading Limited, a leading global cryptocurrency exchange, today announced a long-term relationship with the Mercedes-AMG Petronas Formula One Team. This relationship will span multiple race seasons with the FTX logo being featured prominently on both the cars and the drivers.

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Part of the FTX branding will be unveiled during the upcoming Russian Grand Prix, which is scheduled for this coming Sunday, September 26th and will continue to expand leading up to the start of the 2022 season.

Sam Bankman-Fried, CEO & Founder of FTX, commented on the news:

We are thrilled to partner with the reigning Formula One World Champions and current team point leaders, Mercedes-AMG Petronas, to continue amplifying our position as the leading global cryptocurrency exchange. Under Toto’s leadership, the entire Mercedes-AMG Petronas Formula One Team has been focused on excellence and they have leveraged innovation to help them become seven-time Constructors’ Champions. We look forward to watching Lewis Hamilton continue to challenge for his potential eighth Formula One World Drivers’ Championship title across the remainder of the 2021 season.

Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas F1 Team, concluded:

We are very excited to welcome FTX, one of the world’s leading cryptocurrency exchanges, to the Mercedes-AMG Petronas F1 Team. Their innovative spirit and creative energy in such a rapidly developing global industry make them a well-matched partner in our own relentless pursuit of performance. Together we look forward to creating new and exciting opportunities to engage with our fans and deliver world-class experiences for them.


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