BWT and Alpine F1 Team have signed a strategic, long-term partnership, which will see the Austrian water treatment supplier become the title partner of Alpine F1 Team from 2022. The French team will become known as BWT Alpine F1 Team with immediate effect. The renowned pink colour of BWT will be incorporated into Alpine’s famous blue livery.
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BWT and Alpine will work together to spread the message of sustainability around the world utilising the combined global platforms of Formula 1 and the automotive industry.
BWT and Alpine F1 Team are delighted to announce a strategic, long-term partnership. BWT becomes the title partner of the Alpine F1 Team from the 2022 season onwards, with the team becoming BWT Alpine F1 Team.
Alpine has committed to using BWT’s iconic pink branding to spread the message of sustainability and social responsibility further around the world, utilising the combined global platforms of Formula 1 and the automotive industry. The pink colour symbolises BWT’s mission to ’Change the World – sip by sip‘ and to make it a little bit better every day by implementing the Bottle-Free Zone concept.