Motorsports Racing News & Blog Articles

Ferrari is pleased to announce the renewal of its partnership with ManpowerGroup, a world leader in finding and selecting personnel for high-profile companies.

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In 2022, ManpowerGroup will be a Scuderia Ferrari Official Partner, working together on continuously improving performance, a process that also includes selecting the persons best suited to certain roles. It is in this area of development of the most talented people in the workplace that ManpowerGroup is a partner par excellence.

The ManpowerGroup logo will be part of the livery of the F1-75, which will be revealed online on 17th February.

“At ManpowerGroup, we share Ferrari’s vision that access to talent and speed to market is critical in this fast-changing world of work,” said Jonas Prising, Chairman & CEO of ManpowerGroup. “We are pleased to partner with Scuderia Ferrari in such a fast-evolving market where innovation and technological development continues at a rapid pace. We are seeing the emergence of a Skills Revolution and finding the right balance of technology, talent and human connection will be what enables both people and businesses to succeed.”

BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform and sees Binance become the official Fan Token Partner of BWT Alpine F1 Team and the Alpine Esports Partner from 2022 onwards. The Binance logo will also be visible on the new Alpine A522 car, which will be launched on 21 February 2022.

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Powered by Binance, the Alpine F1 Team Fan Token (ALPINE) will be issued via the Binance Launchpad. The joint effort around the token launch will help BWT Alpine F1 Team explore new branding opportunities to create a more purposeful and intuitive fan engagement experience for BWT Alpine F1 Team fans, both on the physical and digital race track, through unique and engagement-based rewards, interactivity, gamification and more.

Laurent Rossi, CEO, Alpine, commented:

BWT Alpine F1 Team is not one to shy away from challenges, nor are we afraid to continually push the limit both on and off the track. Partnering with Binance fuels our passion to change the racing landscape as well as open doors for more innovative fan engagement. This journey starts with the ALPINE token launch and the unveiling of a special collection of NFTs. These upcoming, limited edition NFTs will highlight Alpine’s commitment to striving for elegance, ingenuity and audacity. We aim to be forerunners in this new digital space and we believe we have the right partner to take us all the way to the checkered flag.

Helen Hai, CEO of Binance Fiat Exchange, commented:

We are proud to announce the BWT Alpine F1 Team on the Binance Fan Token Platform, and our first Formula 1 partnership. The Alpine name has a rich history in motorsports but it is its innovative approach to fan engagement that aligns perfectly with our vision for Binance Fan Tokens. Alpine always pushes the envelope when it comes to engaging their fans who have access to perks like exclusive test drives, one-on-one time with professional racing drivers, as well as playing host to rallies set in the picturesque French countryside – just to name a few! We aim to bring equally exciting experiences to the blockchain and drive even more utility for ALPINE holders, to extend the range of activities fans can already do on our platform. We are just approaching ‘turn one’ of ‘lap one’ on the token race track, and possibilities are truly endless.”

Oracle Red Bull Racing is delighted to announce a partnership with leading cryptocurrency exchange Bybit, bringing the power of the digital economy to the Team, in a multi-year agreement that will see Bybit take on the role of Principal Team Partner.

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Established in March 2018, the cryptocurrency exchange has grown exponentially and now boasts more than six million registered users worldwide. As part of the new agreement, Bybit will also join the charge as Oracle Red Bull Racing’s exclusive Cryptocurrency Exchange Partner.

The collaboration will also expand Oracle Red Bull Racing’s mission to grow fan engagement, with Bybit taking on the role of Fan Token Issuance Partner and Tech Incubator Partner. This will see the cryptocurrency exchange not only support the Team with the distribution of its growing digital asset collections but also see Bybit and Oracle Red Bull Racing engage with promoting STEM careers and introducing coding to new audiences. Bybit’s core ethos is to support the Next Level of innovation, talent, and technology development – which aligns with Oracle Red Bull Racing’s own ambitions as the Team develops and expands their Red Bull Technology Campus in Milton Keynes.

The partnership fee will be paid in a combination of cash and BIT, BitDAO’s native governance token. BitDAO is one of the world’s largest decentralized autonomous organizations (DAO) supporting builders of the decentralized economy, allowing BIT token holders to vote on proposals to foster technologies that present entirely new ways for people to work, engage, and transact together.

After months of anticipation, we are delighted to finally reveal our livery for the FW44 ahead of the 2022 FIA Formula One season.

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The fresh new design features a contrasting diamond shape with flashes of red and blue, embodying this exciting new era for the Williams Racing brand, whilst still retaining the classic team spirit.

“Over its history as an iconic Formula One team, Williams Racing has shown great strength and sophistication,” said Jost Capito, our CEO & Team Principal.

“The new visual identity of the 2022 car perfectly encapsulates these characteristics that the staff, drivers and fans have demonstrated time and time again.

On Monday, Scuderia AlphaTauri revealed its 2022 challenger – the AT03 – alongside its drivers, Pierre Gasly and Yuki Tsunoda, in an innovative digital launch, which merges the virtual and real worlds in pioneering video production, to kick off the new season in style. Here is all you need to know:

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The Italian-based team, in collaboration with Red Bull’s premium fashion brand AlphaTauri, has created a first-of-its-kind launch video by combining a 3D CGI rendering of the race car and its surroundings with real footage of the AlphaTauri Spring/Summer 2022 collection runway show, highlighting the fusion of tech, innovation and style, that bonds the two companies together.

The actual AT03 will make its first official F1 appearance at next week’s Barcelona test, but in the meantime, the innovative video tells the story of the synergies between fashion and motorsport through three main pillars.

It starts with a Monolith in the CGI world, representing the team’s technology, state-of-the-art facilities, and know-how of the people who have produced the car. Each element then moves towards the second pillar, the Portal – signifying AlphaTauri and its technology – that ‘dresses’ the AT03, drivers and models, as they move into the real world, the World of AlphaTauri. This final pillar demonstrates the product of the partnership, where the ‘Style Of A New Era’ materialises across both fashion and F1.

Scuderia AlphaTauri is pleased to announce a new global partnership with Flex Box Ltd. The new AT03 will carry the coloured Flex Box logo on the front wing endplate, as well as on the nose throughout the entire Formula 1 season.

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The Hong Kong-based company was founded in 2001 by Henrik Nielsen and is an international leader in the logistics industry with operations around the globe. Flex Box develops, manufactures, and ships containers from China directly to clients worldwide and are known for their innovative customer solutions thanks to their vast experience in the cargo industry. Based on the founder’s passion for racing, the company name is well established in the world of motorsports thanks to partnerships in various top-class categories.

“I am very happy to welcome Henrik and his company to our team”, Franz Tost commented. “Logistics are a fundamental part of our sport, and it simply couldn’t exist without an exceptional infrastructure. Besides the obvious travelling to the races, we have constant demands for specialised logistic solutions such as transporting parts between our factory in Italy and the wind tunnel in England, receiving components from Japan or flying our cars around the world for sponsor events. Furthermore, it’s always a pleasure for me to work with people who are as passionate about racing as I am, and Henrik is a real motorsport enthusiast.”

The two companies will benefit from their past experiences of operating on a global scale, innovative spirit and managing logistical challenges, alongside their shared values of speed, efficiency, performance, and competitiveness.

McLaren Racing today unveiled its new MCL36 to a live global audience ahead of the 2022 FIA Formula 1 World Championship. To be piloted by Lando Norris, 22, from the UK, and Daniel Ricciardo, 32, from Australia, the MCL36 is built to the new era of Formula 1 regulations, which aim to provide closer racing and more on-track action for fans.

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Lando Norris enters his fourth season in Formula 1 with McLaren and looks to build on an exceptional 2021 season during which he achieved four podium finishes and claimed his first pole position. McLaren’s most recent race winner Daniel Ricciardo enters his 12th season in Formula 1, and his second with McLaren.

Over the course of the 2021 season, McLaren made significant progress on its journey back to the top of the sport, including securing the team’s first win since 2012, and the only 1-2 finish of the 2021 season at the Italian Grand Prix in Monza. In addition, the team further closed the gap to the top teams, securing their greatest number of world championship points since 2012.

The MCL36 was revealed at the crescendo of the McLaren Racing 2022 launch, alongside the team’s INDYCAR and Extreme E contenders, each sporting common livery colourways, galvanising the McLaren Racing family ahead of their respective campaigns.

BWT and Alpine F1 Team have signed a strategic, long-term partnership, which will see the Austrian water treatment supplier become the title partner of Alpine F1 Team from 2022. The French team will become known as BWT Alpine F1 Team with immediate effect. The renowned pink colour of BWT will be incorporated into Alpine’s famous blue livery.

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BWT and Alpine will work together to spread the message of sustainability around the world utilising the combined global platforms of Formula 1 and the automotive industry.

BWT and Alpine F1 Team are delighted to announce a strategic, long-term partnership. BWT becomes the title partner of the Alpine F1 Team from the 2022 season onwards, with the team becoming BWT Alpine F1 Team.

Alpine has committed to using BWT’s iconic pink branding to spread the message of sustainability and social responsibility further around the world, utilising the combined global platforms of Formula 1 and the automotive industry. The pink colour symbolises BWT’s mission to ’Change the World – sip by sip‘ and to make it a little bit better every day by implementing the Bottle-Free Zone concept.

The new nine-year deal was announced with the world’s fastest-growing cryptocurrency platform, with the race to be officially called the Formula 1 Crypto.com Miami Grand Prix.

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Also revealed today is The Crypto.com Terrace which sits within the campus and details on the Crypto.com Fan Zone, which will take place on the field in the centre of the Hard Rock Stadium.

South Florida Motorsports (SFM) is delighted to announce Crypto.com as the official title partner of the Formula 1 Crypto.com Miami Grand Prix. This prestigious new deal will see Crypto.com become an integral part of the newest Formula 1 event on the calendar, with its brand incorporated into the official event title and logo, in addition to exposure across the Miami International Autodrome.

The long-term deal between the Formula 1 Miami Grand Prix and Crypto.com is the first commercial partnership to be announced in the build-up to the inaugural event that will take place on the new 5.41km circuit in Miami Gardens. The Miami International Autodrome will be the 11th different venue in the United States to host a World Championship Formula 1 race and will form round five of this year’s campaign on the weekend of May 6-8, 2022.

The Aston Martin Aramco Cognizant Formula One Team today proudly unveiled its 2022 FIA Formula One® World Championship contender, AMR22, a century on from the ultra-luxury marque’s first entry into Grand Prix racing.

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The stunning AMR22 symbolically revealed on Aston Martin’s sports car assembly line at Gaydon, is the latest addition to its proud racing bloodline, with the British manufacturer celebrating the centenary of its maiden Grand Prix at the 1922 French Grand Prix.

The brand’s return to the pinnacle of motorsport with the Aston Martin Aramco Cognizant Formula One Team is a key element of the new era at Aston Martin, as it unleashes its potential as an iconic ultra-luxury performance brand with 109 years of history and a breath-taking line-up of new products.

Shining a spotlight on Aston Martin’s engineering mastery, the AMR22 launch event featured three of the newest members of Aston Martin’s high-performance product portfolio. The world’s most powerful luxury SUV, DBX707, and two models which directly feature technology and expertise from Formula One®, the ultimate no rules hypercar, Aston Martin Valkyrie AMR Pro and the mid-engine plug-in hybrid supercar, Valhalla.

Ferrari is pleased to announce the renewal of its partnership with Palantir Technologies, a world leader in the development of analytics platforms working with complex and sensitive data. Palantir now becomes a Scuderia Ferrari Team Partner.

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As a result of this new agreement, Scuderia Ferrari will be able to count on the latest generation of the Palantir Foundry platform, which can analyse data from various sources even faster than before.

Mattia Binotto, Team Principal & Managing Director

We are pleased to be extending and expanding our partnership with Palantir, with whom we share common values of relentlessly pursuing technological innovation and the desire to continually improve. Data analysis plays a vital role in Formula 1 and being able to count on an excellent partner such as Palantir can make all the difference. Tasks that just a few years ago would take several minutes of calculation can now be carried out in a few seconds, thanks to solutions that have been in use through this partnership.

Josh Harris, Executive Vice-President Palantir Technologies

Scuderia Ferrari and Palantir are united in their pursuit of excellence. As a team and as a company, Ferrari’s achievements have made it a legend. We are keen to continue working with the most successful team in the history of Formula 1.

Oracle and Red Bull Racing have enhanced their partnership and are introducing a new Team name, Oracle Red Bull Racing, as well as the Team’s new car for the upcoming season, the RB18. Building on the success of last year’s F1 Drivers’ Championship, the Team’s 2022 season will feature expanded use of Oracle Cloud across its most significant areas of operation including analytics-based race strategy, optimized engine development, AI and machine learning-powered driver training and a tailored fan experience.

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Oracle Red Bull Racing Team Principal and CEO Christian Horner, said:

Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship. Discovering and reacting to opportunities quickly is crucial to our success on and off the track, and Oracle is integral in that effort. Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage.

Taking advantage of Oracle Cloud Infrastructure (OCI) during last season’s championship run, the Team increased the number of simulations they ran by 1,000x to improve the accuracy of their predictions and sharpen their decision-making. In addition, they accelerated simulation speed by 10x, which gave race strategists more time to make the right call. Equally important, OCI significantly reduced the cost of billions of simulations, allowing the Team to cost-effectively improve performance on the track, which is critical for success under F1’s stringent spending regulations.

This season, OCI will enable the Oracle Red Bull Racing Team to expand the volume and variety of data they analyze and increase the speed at which simulations run in order to better predict tactics that will lead to the podium.

Qualcomm Technologies, Inc. and Ferrari N.V. announced today a strategic technology collaboration aimed at helping accelerate the digital transformation of Ferrari. Qualcomm Technologies will serve as Ferrari’s systems solutions provider for its upcoming Ferrari road cars, as well as a Premium Partner for the Scuderia Ferrari Formula 1 Team and Ferrari eSports team.

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Ferrari will work with Qualcomm Technologies to utilize the Snapdragon® Digital Chassis to bring the latest automotive technology advancements to Ferrari road cars. The Snapdragon Digital Chassis is comprised of open and scalable cloud-connected platforms needed for next-generation vehicles, which includes telematics and connectivity, the digital cockpit, as well as ADAS functions and utilizes a unified architecture to deliver enhanced safety and immersive digital experiences that are updateable throughout the lifetime of the vehicles. As a part of the agreement, Qualcomm Technologies and its partners will also work with Ferrari to design, develop and integrate Ferrari’s digital cockpits.

Qualcomm Technologies will begin serving as a Premium Partner of the Scuderia Ferrari Formula 1 team at the start of the 2022 FIA Formula One World Championship race season where Snapdragon will be featured on the new Scuderia Ferrari’s F1-75 single-seaters. Additionally, the Maranello marque’s eSports activities will also be part of the official partnership.

Benedetto Vigna, Ferrari CEO:

We believe innovation requires market leaders to work together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0, areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation ultimately enhances product excellence.

Oracle Red Bull Racing has revealed the car with which they will be contesting the 2022 Formula One World Championship – the RB18 – in a collaborative broadcast with many of the team’s online followers. Here is all you need to know:

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Christian Horner, Max Verstappen and Sergio Pérez joined forces with the Oracle Red Bull Racing engineering team to reveal the 2022 car to the world in a fan-first experience. Hosted from their Technology Campus in Milton Keynes and streamed by thousands of fans, this was a launch like no other.

Max Verstappen revealed:

I’m feeling recharged and ready to get driving again, I feel good and it’s important that you prepare yourself in the best way possible physically, particularly when things are changing with the shakeup in regulations. In terms of the car, we don’t know what to fully expect so I’m excited to see how the car behaves on the track for the first time. The biggest adaptation this season will be the new regulations, we’ll need some time to get used to the car, it’s not like you just jump in and it’s an upgrade from last year. The rest is pretty straightforward, I don’t feel any extra pressure this season, I will just do what I do all the time because I don’t think there is any reason to be different. Now I just can’t wait for that first moment when I drive out of the pitlane in the RB18.

Sergio Pérez said:

I am so excited to start the new season and I cannot wait to be on track with the new RB18. All of us on the grid are starting from zero this season, so it’s set to be an exciting year. Last year, we gave it our all until the very last lap and we are ready to do the same in 2022. The new regulations are said to improve the competition on the track, so I hope that for us as drivers we can compete more, race more and follow each other more closely. There will be a lot of things we need to learn and adapt to but these new regulations are set to make everything very interesting. One thing I can’t wait for this season is to see more fans back at the track, Formula One is growing so much all over the world so I can’t wait to feel that atmosphere again. I hope that we can give the fans great entertainment and great racing.

Scuderia AlphaTauri is excited to announce a multi-year deal with Ravenol as an Official Lubricant Partner.

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German-based Ravensberger Schmierstoffvertrieb GmbH is well-known for developing high-performance products for the automotive sector and is an established name in the motorsport industry. Through their large portfolio including lubricants, hydraulic oils, greases and other industrial supplies they will be able to support the team in various areas from the factory to flag. The Ravenol logo will be displayed on the nose of the new AT03, as well as on the driver’s overalls and team kit.

Franz Tost commented:

It is a pleasure to welcome Ravenol to our team. It is often overlooked that we, as a Formula 1 team, are not only racing our cars on the track but also producing the individual components of these high-tech machines. We operate our own machine shop here in Italy and use a variety of industrial products, this means we rely on the know-how of a strong partner and Ravenol is able to supply us with a wide range of products to help us extract the maximum performance.

Martin Huning, Motorsport Director of Ravensberger Schmierstoffvertrieb GmbH, said:

We are looking forward to working together with Scuderia AlphaTauri and supplying them with products for the upcoming season. For us, motorsport is the perfect platform to develop our products and show their benefits in the most demanding conditions. Furthermore, it underlines our global presence, with operations in over 100 markets.”