Home Deluxe, a German online retailer, and Uralkali Haas F1 Team signed a partnership agreement today. Specializing in the online distribution of items for both the home and garden, Home Deluxe – which was founded in 2009 by entrepreneur Alexander Thoss, successfully ensures that deluxe products are accessible to everyone while at the same time showcasing that quality does not need to mean expensive.
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In partnering with Uralkali Haas F1 Team, Home Deluxe will enjoy branding on the team’s VF-21, driven in the 2021 FIA Formula 1 World Championship by Nikita Mazepin and Mick Schumacher, with their logo also featuring prominently throughout additional team assets for the remainder of the season.
Guenther Steiner, Team Principal of Uralkali Haas F1 Team commented:
Home Deluxe was born out of a desire to offer something different to the German consumer and it’s that entrepreneurial spirit and forward-thinking innovation that makes the brand a great fit with us.