Our guest today, Nigel Essam, runs a known event company, Red Eye Events, one of the biggest providers of secondary hospitality over the Monaco GP, hosting 1200 people, including royalty on trackside yachts over the weekend.
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Nigel started this company after attending Monaco as a guest and seeing there was the opportunity to do things better, so he chartered a boat the next year and grew it from there despite having no contacts at the start – so it’s quite an exciting story! But today, he’s here to talk to the Paddock magazine as the Commercial Director of Guestia, an exciting new venture. And we’re more than thrilled to have him answer a few honest questions.
Nigel, how would you briefly describe Guestia to a person who hasn’t heard of it yet?
Guestia is an event and travel app that transforms how organisers manage and communicate with guests by taking all event information online. It provides a tech solution for sponsors, sports teams, and agencies who want to give guests all their personalised event and travel information in one app, rather than emailing and printing off endless guest packs and itineraries. McLaren currently uses the app for their race team travel, which means any changes can be updated in real-time and communication can happen instantly, through notifications, alerts or messaging. All of this saves a lot of paper.