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Exclusive Interview with Mike Krack: Building Success Takes More Than Two Weeks

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Paddock Magazine sat down with Aston Martin F1 team principal Mike Krack to discuss various topics, including the current form of the Silverstone-based squad, Fernando Alonso’s workstyle, and Lance Stroll’s cheeky comment.

Daniel Horvath: You mentioned in a recent interview that the atmosphere could be better for the team. What’s the spirit like currently, and how are you planning to improve the mood?

Mike Krack: The mood in the team is always very proportional to our results. It’s not just about performance-making departments; it’s really the whole organization. Every Sunday defines the energy—when you have a few good races, the spirit is high, and everything flows naturally. Everyone is more relaxed, and communication is smoother. But after a few races with no points, it becomes the opposite. People start questioning everything, emotions run high, and it feels like every decision gets scrutinized more intensely. As a leader, my role is to maintain a positive atmosphere, even during tough times, and to ensure that everyone is focused on finding solutions rather than dwelling on the problems.

Managing these ups and downs is challenging, but it’s something you encounter in all sports. The highs are higher, and the lows are lower in Formula 1 because of how intense the competition is. The key is to manage not only the team but also yourself—ensuring everyone is still able to perform their jobs effectively and find solutions, even when the atmosphere is tense.

Horvath: You’ve mentioned earlier that one of the critical areas of focus is creating a winning mindset at Aston Martin. Do you think the current results are hindering that process?

Hot Wheels and Formula 1 Collaborate on Limited-Edition Die-Cast Series

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For the first time, Mattel, Inc.’s brand Hot Wheels and Formula 1 are partnering to bring the sport’s fans a full range of its products. The new product line from the two iconic brands will feature F1 Teams and bring the thrill of F1 races to a 1:64 scale to deliver a brand-new way for automotive enthusiasts to play and collect, allowing kids and adults to celebrate their passion for racing with Hot Wheels.

The first product drop is an exclusive, one-of-a-kind collector die-cast, now available on Mattel Creations. This limited-edition Formula 1 car, adorned with a special Hot Wheels racing livery to celebrate the partnership, is a true collector’s item. It features bespoke Real Rider wheels with interchangeable tyres, a full-metal body and chassis, and a new F1 casting. The Hot Wheels F1 die-cast also features the number 68 on the nose, a playful nod to the year Hot Wheels debuted. Inspired by the Hot Wheels’ Original 16′ designs, the car comes in a collector’s ‘Kar Keepers’ clamshell case, delivering the ultimate collector and racing fan experience.

Roberto Stanichi, Executive VP of Hot Wheels & Head of Vehicles and Building Sets at Mattel, said:

Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring together two of the largest global fan communities to share their passion for cars and racing. In collaboration with Formula 1, we have created a program that allows kids to replicate the thrill of F1 racing, where they can drive like the pros and engage with our loyal communities on a global scale. Like us, F1 is all about the thrill and car performance, and the broad collection we’ve created will take F1 fandom to the next level, along with additional consumer touchpoints like digital and retail activations.

Sold in more than 150 countries, Hot Wheels Single 1:64 Assortment was the number one item sold across all toys globally in 2023. Formula 1, the greatest sports and entertainment spectacle and the most popular racing series on the planet, is joining the Hot Wheels family. With more than 700 million fans and 24 races, the FIA Formula One Championship features the world’s best drivers competing at more than 200mph on iconic and challenging circuits around the globe. The sport, which celebrates
Its 75th anniversary is next year, and it is established as the pinnacle of speed, design, and innovation.

Emily Prazer, chief commercial officer of Formula 1, said:

The exciting collaboration will bring together the adrenaline of motor racing and the excitement of toy cars and provide opportunities to see the fine details that go into an F1 car, all in the palm of your hand. It’s more than just a partnership; it’s a celebration of speed, creativity and innovation that will bring fans a new way to engage with the sport.

Accounts in SixGroupTrust.com Reviews

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When it comes to choosing the right platform for investment, security and tailored solutions are paramount. SixGroupTrust.com has established itself as a financial services platform that caters to a variety of traders and investors, offering a range of accounts with various benefits and services. This SixGroupTrust.com review will delve into the types of accounts available, key features, cash-out procedures, and how the company ensures the safety of funds.

SixGroupTrust.com Reviews

SixGroupTrust.com prides itself on providing a secure and user-friendly platform for individuals who are serious about managing their wealth and growing their capital. With a comprehensive suite of account types designed for different levels of investment and expertise, SixGroupTrust.com aims to cater to the needs of both beginners and experienced traders. The platform’s commitment to security, transparency, and customer satisfaction is reflected in its business practices, which are designed to protect the interests of its clients.

Our Journey

Since its inception, SixGroupTrust.com has focused on building a robust financial ecosystem that is grounded in transparency, security, and personalized service. By offering access to a variety of investment products and trading services, the platform seeks to empower clients to make informed decisions. The company’s journey has been marked by continuous growth and a commitment to innovation, ensuring that it stays competitive in the rapidly changing world of financial services.

Ensuring Fund Security

Security is a top priority for SixGroupTrust.com. The platform uses segregated bank accounts to keep clients’ funds separate from the company’s operational funds. This provides an additional layer of protection for investors. Additionally, the company has a dedicated compensation fund that acts as a safety net, ensuring that clients are protected even in the unlikely event of a financial issue. Furthermore, SixGroupTrust.com implements advanced security protocols and risk management strategies, giving users peace of mind as they grow their investments.

Account Options at SixGroupTrust.com

SixGroupTrust.com offers a range of account options to cater to various levels of traders and investors. Each account type is designed with a specific group of investors in mind, providing different features and benefits that can help individuals achieve their financial goals. This SixGroupTrust.com review will examine the details of each account type.

SixGroupTrust

SixGroupTrust

Bonus Terms and Conditions in TheProfitLegion.com Reviews

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In the world of online trading, bonuses are often a popular feature used to incentivize and attract traders. TheProfitLegion.com Reviews, a platform operated by TheProfitLegion Management Ltd ®2023, offers such bonuses and promotions, but like many online trading platforms, it is vital for traders to understand the detailed terms and conditions that govern these bonuses. In this review, we will examine the “Bonus Terms and Conditions” of TheProfitLegion.com, looking closely at key aspects such as eligibility, compliance, trading requirements, and what happens if bonus terms are breached. 

General of TheProfitLegion.com Reviews Bonus Policy

The bonus policy at TheProfitLegion.com is outlined in its dedicated “Bonus Terms and Conditions” section, which takes precedence over other site terms in the event of any conflict. This policy covers geographical restrictions, bonus allocation, withdrawal conditions, and more. Bonuses offered by the platform are additional trading funds applied to the account, usually tied to a user’s deposit. However, as tempting as these offers may sound, they come with a set of rules and conditions that must be strictly followed.

Geographical Restrictions

An important aspect of the bonus policy is the geographical limitation on offers. According to TheProfitLegion, not all bonuses or promotions may be available to traders based on their location due to local legal restrictions. This means that, depending on your country or region, you may not be eligible for all promotions or might face different requirements for bonus withdrawal. Traders should contact support (available at support@theprofitlegion.com) for specific information regarding their eligibility.

Eligibility Requirements

Eligibility for bonuses is tightly controlled and limited to one trader per household. In practice, this means that the same household cannot claim multiple bonuses, even if multiple traders operate from the same address or use different devices. Eligibility is determined by various identifiers such as IP addresses, credit card numbers, and personal details. This is in place to prevent any abuse of bonus offers and ensure fair use.

Key Conditions and Provisions of Bonus Usage

Bonus Allocation and Acceptance

Bonuses on TheProfitLegion.com are usually applied to deposits, either the first deposit or subsequent ones. One of the key aspects of the bonus policy is that bonuses are not applied indefinitely. Traders have a specific time frame to use these bonus funds, after which they may expire.


TheProfitLegion

Bonus Features in Keywealthltd.com Reviews

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In the competitive world of online trading platforms, bonuses have become an essential offering that attracts traders and enhances their experience. Among these platforms, keywealthltd.com stands out by providing a range of features designed to ensure the best trading environment, including an enticing bonus program. In this article, we will dive deep into the details of the bonus features at Keywealthltd.com reviews, discussing its benefits, how it works, and why it sets this platform apart from others. Through this review, we aim to provide valuable insights into what makes keywealthltd.com one of the top choices for both beginner and experienced traders.

A Glimpse Into Keywealthltd.com Reviews

keywealthltd.com is a premier online trading platform that prides itself on delivering innovative financial solutions and leveraging cutting-edge technology to create a secure and efficient trading experience. Their platform allows users to trade a diverse range of assets, offering real-time data, live trading signals, and instant trade execution. The user-friendly interface, combined with excellent customer support, has made keywealthltd.com a preferred choice for traders looking for a professional trading environment. Trust, security, and efficiency are the foundations upon which this platform is built, offering traders a seamless experience.

Bonuses on keywealthltd.com

One of the highlights of keywealthltd.com is its competitive bonus structure. Bonuses on trading platforms serve as an additional incentive for users to open accounts, deposit funds, and remain active on the platform. Here’s a closer look at what keywealthltd.com offers in terms of bonuses:

1. Welcome Bonus

New users of keywealthltd.com are greeted with a generous welcome bonus, designed to encourage them to dive into the trading world with added resources. Upon registration and the first deposit, traders receive a bonus amount that can be used to increase their trading capital. This gives newcomers a head start, allowing them to make larger trades without immediately committing all their own funds.

The welcome bonus is particularly attractive for beginners as it provides additional financial flexibility. Whether you are trading stocks, currencies, or commodities, the bonus allows you to test out the platform’s features and trading conditions without taking on too much risk.


Keywealthltd

Trading Times at GlobalTargetFx.com Reviews: Navigating Markets with Precision

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GlobalTargetFx has emerged as a prominent player in the trading world, offering a range of financial instruments that empower traders to navigate global markets effectively. Understanding the various trading times across these markets is crucial for optimizing your trading strategies. In this article, we delve into the intricacies of trading times on GlobalTargetFx reviews, offering insights into the best opportunities to trade on different instruments like Forex, stocks, indices, and more. This article will serve as a comprehensive guide for traders, regardless of their experience level, exploring how they can maximize their potential on the GlobalTargetFx platform.

GlobalTargetFx Reviews: Overview

GlobalTargetFx operates as a regulated broker that provides access to over 300 trading options. It caters to over 3 million users across 85 countries, offering a variety of instruments, including Forex, stocks, indices, metals, commodities, and bonds. With a traded value of over $7,835,500, the platform is known for its comprehensive tools, security, and transparency. GlobalTargetFx emphasizes empowering traders of all experience levels through advanced trading tools and real-time insights. According to various globaltargetfx.com reviews, the platform’s commitment to user education and support has helped traders achieve financial independence and success.

Why Trading Times Matter

Trading times are a critical factor in any trader’s strategy. Markets operate on different schedules based on geographic locations and asset classes. Traders need to be aware of when these markets are open to effectively implement trades and take advantage of price movements. At GlobalTargetFx, understanding these trading windows allows traders to make informed decisions based on market volatility, liquidity, and pricing trends. Globaltargetfx.com reviews often highlight how essential it is to grasp trading hours to optimize performance.

Trading Sessions on GlobalTargetFx

GlobalTargetFx provides access to global financial markets, and each of these markets has its own unique trading hours. Here’s a breakdown of the key sessions available on the platform:


GlobalTargetFx

CenturyOneTrust.com Reviews: A Comprehensive Guide to Account Options and Trading Features

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In this detailed article, we will delve into CenturyOneTrust.com, a popular platform in the online trading and investment space, to provide a comprehensive review of its offerings. We will explore different account types, security features, and trading services, using the provided information to evaluate CenturyOneTrust.com reviews from the perspective of both new and experienced investors. With a focus on transparency, accessibility, and fund security, this article aims to give readers a thorough understanding of CenturyOneTrust.com’s strengths and areas for consideration.

CenturyOneTrust.com Reviews: Account Options

CenturyOneTrust.com is a financial trading platform that aims to cater to the diverse needs of its users by offering a range of account types tailored to various investment goals. Their mission is to provide a secure and effective trading environment, supported by personalized services and robust risk management strategies. With its array of account types, CenturyOneTrust.com stands out by providing features such as dedicated account managers, advanced trading strategies, and a focus on client fund security.

One of the standout features of CenturyOneTrust.com is its comprehensive range of account types. Each account is designed to meet the specific requirements of traders, whether they are just starting or looking to manage larger sums with complex strategies. Below is a breakdown of the various account tiers available:

1. Standard Account

The Standard Account is ideal for beginners looking to step into the trading world. With a minimum deposit of $10,000, users gain access to:

A Personal Account ManagerTrading platform introduction and guidanceBasic risk management strategiesMarket education sessionsPersonalised trading alertsRisk-free tradesEligibility for the MGM Global Managed Account ServiceHigher leverage options

The Standard Account is designed for those who want to build a solid foundation in trading, combining personal guidance with essential educational resources.


Why Choose GoldenSphereAgency.com Reviews

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When exploring Forex trading platforms, selecting a broker that provides reliability, transparency, and robust support is crucial. GoldenSphereAgency.com stands out as a premier Forex broker, offering traders a variety of tools, resources, and services designed to help both novice and experienced traders succeed. In these GoldenSphereAgency.com reviews, we’ll explore why this platform might be the best choice for your trading needs.

Key Features of GoldenSphereAgency.com Reviews 

GoldenSphereAgency is a well-regarded Forex broker with a strong reputation in the trading community. The platform provides users with access to a wide range of financial instruments, including currencies, shares, metals, indices, and digital assets. Its focus on providing top-tier services, including personalized training, competitive spreads, and fast withdrawal processing, makes it a standout choice in the crowded Forex market.

Professional Trading Terminal One of the biggest advantages of GoldenSphereAgency.com is its trading terminal. The platform offers complimentary access to a professional web-based terminal, enabling users to analyze and trade directly from their browsers. This feature is highly appreciated by professional traders who seek a streamlined experience without the need for additional software installations.Personalized Training with a Dedicated Tutor For newcomers, the learning curve in Forex trading can be steep. GoldenSphereAgency offers personalized training with a dedicated tutor for every new account. This one-on-one training is designed to simplify complex trading concepts, helping beginners understand strategies and gain confidence in their trading decisions.Real-Time Interbank Liquidity and Precise Market Prices GoldenSphereAgency provides access to real-time interbank liquidity, ensuring that traders get the most accurate market prices. This feature is crucial for making informed trading decisions and maximizing profit potential.Comprehensive Client Support Customer service is one of GoldenSphereAgency’s strongest points. The platform offers 24/5 customer support, ensuring that traders have access to assistance whenever they need it. This level of support is essential for resolving issues quickly and maintaining a seamless trading experience.Fastest Withdrawal Processing In the world of Forex trading, the ability to access funds quickly can make a significant difference. GoldenSphereAgency prides itself on having one of the fastest withdrawal processing systems in the industry, allowing traders to manage their earnings efficiently and without delays.Access to Over 300 Instruments Traders at GoldenSphereAgency have access to more than 300 trading instruments, including:Digital Assets: Profit from top cryptocurrencies like Bitcoin and Ethereum.Securities: Earn from shares of renowned corporations.Precious Metals: Take advantage of gold and silver trading.Indices: Profit from indices like SP, NQ, and NIKKEI.

Benefits of Trading with GoldenSphereAgency.com

Spreads Starting from 0.0 Pips One of the most attractive features of GoldenSphereAgency is its competitive pricing. The platform offers some of the lowest spreads in the market, starting from 0.0 pips, which can significantly reduce trading costs and increase profit margins.Comprehensive Practical Training GoldenSphereAgency’s training program is not just theoretical; it emphasizes hands-on practice to ensure that traders gain practical knowledge and skills. The training is led by experts with extensive experience in the financial markets, making it ideal for both beginners and those looking to refine their strategies.Instant Order Execution Speed is of the essence in Forex trading, and GoldenSphereAgency excels in this area by providing instant order execution. This feature allows traders to capitalize on market movements without delays, which can be crucial in volatile conditions.Dedicated Personal Assistance Each trader at GoldenSphereAgency receives dedicated personal assistance, which includes tailored advice and support. This personalized approach helps traders navigate the complexities of the market and make informed decisions based on their specific trading goals.Start Trading in Just Minutes Getting started with GoldenSphereAgency is fast and straightforward. With a quick registration process, users can open a trading account and begin trading in as little as 1-2 minutes. The platform also provides assistance during account setup to ensure a smooth experience.

Why GoldenSphereAgency.com is a Smart Choice for Traders

Low Fees and Commissions: GoldenSphereAgency is committed to keeping trading costs low with competitive spreads and minimal commissions.Global Market Access: The platform provides access to international markets, allowing traders to diversify their portfolios and explore various financial instruments.Swift Processing of Withdrawal Requests: Quick and efficient withdrawal processes ensure that traders can access their funds whenever they need them.Regular Market Updates: Stay informed with timely updates on important events that could impact trading strategies and market conditions.

Client Support and Security

GoldenSphereAgency values transparency and customer satisfaction. The platform’s comprehensive support system includes guidance through every trading phase, from account creation to profit withdrawal. Additionally, it follows strict security protocols to protect client information and funds, providing a secure trading environment.

Trading Conditions and Additional Features

GoldenSphereAgency provides an array of trading conditions that appeal to both beginner and professional traders. Some of the key conditions include:

Competitive spreads and commissions: Offering some of the best rates in the market.Professional service: A dedicated team of experts ready to guide you at every step.Timely updates on market trends: Keeping traders informed about essential changes and movements in the financial world.

GoldenSphereAgency.com Reviews: What Clients Are Saying


GoldenSphereAgency.com Reviews
GoldenSphereAgency.com Reviews

Apps in StarUnionFx.com Reviews

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In the evolving world of online trading, platforms that offer comprehensive tools, seamless trading experiences, and customer-centric services tend to stand out. StarUnionFx.com has emerged as one of these platforms, leveraging cutting-edge technology and a client-first approach to cater to traders worldwide. With over 1 million traders on its platform and offering a variety of assets, StarUnionFx.com is designed to empower traders and investors through an intuitive and innovative trading ecosystem. In this article, we will explore the various apps and tools available on StarUnionFx.com reviews, their features, and how they contribute to the platform’s success.

StarUnionFx.com Reviews: Overview

Before diving into the specifics of the apps offered by StarUnionFx, it is essential to understand the platform’s core mission. At StarUnionFx, the focus is on providing traders with the necessary tools and resources to confidently pursue their financial goals. The platform emphasizes reliability, transparency, and user-friendliness, which are reflected in its high uptime (99%) and 24/7 customer support.

With a wide range of tradable assets, including stocks, forex, commodities, and cryptocurrencies, StarUnionFx has something for every trader, whether they are seasoned professionals or beginners. The platform’s commitment to excellence is further highlighted by the positive StarUnionFx.com reviews, where users commend its ease of use, reliability, and stellar customer support.

Trading Apps and Tools on StarUnionFx.com

One of the standout features of StarUnionFx is its suite of trading apps and tools designed to simplify and enhance the trading experience. These apps are available across various devices, making it easy for traders to stay connected and trade on the go. Here’s a detailed look at these apps:

1. StarUnionFx Mobile App

The StarUnionFx Mobile App is at the core of the platform’s offering, providing traders with a comprehensive trading experience directly from their smartphones. The app is available for both Android and iOS devices, making it accessible to a wide audience. With the app, users can:




MonumentalSphere.com Reviews: A Comprehensive Analysis of the Platform and Bonus Terms

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MonumentalSphere.com Reviews, owned and operated by MonumentalSphere Management Ltd, is a trading platform aimed at offering clients access to a variety of financial instruments. The company is registered at 22 Tudor Street, Clerkenwell, London, EC4Y 0AY, United Kingdom, and provides a structured trading environment for investors of all levels. 

What is MonumentalSphere.com Reviews?

MonumentalSphere.com is a relatively new trading platform that offers its clients an extensive range of tools, financial instruments, and market access for trading. Their focus is on creating a secure and user-friendly experience for traders. This MonumentalSphere.com will cover essential aspects of the platform, such as registration, trading conditions, bonuses, and support services.

The brand prides itself on providing transparency, innovative trading tools, and compliance with regulatory standards. MonumentalSphere’s platform includes resources like market analysis, trading schedules, and 24/7 support, making it a promising option for traders seeking a new broker.

MonumentalSphere.com Reviews: A Look at User Feedback

Based on several MonumentalSphere.com, the platform has garnered mixed responses from traders. Users appreciate its competitive spreads and user interface, while some have raised concerns about the complexity of its bonus withdrawal policy. Many MonumentalSphere.com highlight the clarity of their risk disclosure policy and the professionalism of the support team, making it a strong contender for serious traders.

Bonus Terms and Conditions Overview

MonumentalSphere.com offers various bonuses and promotions to attract new traders and reward active users. However, these bonuses come with stringent terms and conditions, which are outlined in their dedicated “Bonus Terms and Conditions” section. Below, we break down the primary components of MonumentalSphere’s bonus policy and what traders should be aware of.


MonumentalSphere.com Reviews

The Journey of Daniel Ricciardo: From a Shy Teen to F1 Champion

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In the world of Formula One, Daniel Ricciardo is as much a loved fan favourite as he is an on-track racer.

This is a spectacular career in what might as well be considered the sport of dreams, but one that has been largely unaffected by the topical winds in this top moment. He has won eight races and finished on the podium 32 times; he is 35th all-time in that category. Any F1 driver would be envious of those numbers. Fans can watch these races with the help of an IPTV service. 

He has also finished on the podium in the World Drivers Championship twice, a testament to his talent and level of performance. He even managed to upstage the legendary Sebastian Vettel during his former teammate’s last year with Red Bull Racing– a significant achievement that showcased Ricciardo’s skill– set. Yet, perhaps his most remarkable trait is his staying power in the sport. 

Daniel Ricciardo has raced 14 consecutive F1 seasons since making his debut in 2011, a remarkable testament to his stamina and love of the sport. In 256 races, he has amassed an enormous 1,329 points, an indicator not only of his ability but also of his durability.

The Honey Badger’s Journey and Legacy in F1

Daniel Ricciardo has reason to smile: Handout For the past 11 seasons, he has contested a full Formula 1 campaign (and three before that), with experience across all teams save Red Bull Racing, which gave him his F1 debut in 2011 as a mid-season replacement for an injured driver. The “Honey Badger” (in honour of his friendly demeanour and savage driving) has gone from a sweet-rookie to a golden grizzled veteran, netting applause for his fearless late braking and courageous dive-bombs.

The RM 65-01 McLaren W1 Automatic Split-Seconds Chronograph

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Richard Mille has unveiled the RM 65-01 McLaren Automatic Split-Seconds Chronograph W1, the latest masterpiece born from its partnership with McLaren, the elite British supercar and motorsport brand. This watch is the fourth creation from their collaboration and takes inspiration from McLaren’s newest supercar, the McLaren W1, a trailblazing successor to the iconic McLaren F1 (1992) and McLaren P1 (2013).

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Performance-Driven Design

The RM 65-01 McLaren W1 mirrors the high-performance ethos of its supercar counterpart, seamlessly integrating cutting-edge technology with intricate craftsmanship. Designed to embody McLaren’s innovative approach, the brief called for the watch to reflect the car’s advanced features in terms of materials, shape, functionality, and the powerful “engine” that drives it. This watch stands as a testament to the shared mission between Richard Mille and McLaren: pushing the boundaries of performance fueled by passion and human connection.

The Ultimate Driving Watch

Exclusive Interview with Enzo Mucci: The Driving Force Behind Rising Stars Bearman and Lawson

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Paddock Magazine recently had the privilege of sitting down with Enzo Mucci, a revered performance coach in motorsports. Since the 1990s, Enzo has worked with or alongside over 20 F1 drivers as they climbed the F1 ladder, honing his expertise in mental and personal development. His coaching has been a transformative force, equipping drivers with the mindset and emotional intelligence required to excel not only on the track but also in life.

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From Driver to Coach: Enzo’s Personal Journey into Motorsports

Daniel Horvath: Enzo, how did you first get involved in motorsports, and when did your coaching career take off?

Enzo Mucci: It all started as a driver. Like most, I had the Formula 1 dream. But at 16, I quickly realized how tough it would be—especially without the financial backing and early start others had. I raced in Formula Ford and Formula 3 in the UK and later in GTs. Early in my career, I noticed that my mental performance was what really set me apart—or held me back. It wasn’t just about driving skills; it was about mastering my fears and learning to stay mentally sharp under pressure.

I became obsessed with mental performance, trying to figure out how to maximize my potential. A coach introduced me to the Silva Method, a form of meditation that brings the subconscious to the surface. It was a game-changer for me. Once I applied those principles to my racing, I realized how much mental clarity and focus could impact performance. That’s when I knew I wanted to help other drivers harness the same skills.

LVMH and Formula 1 Forge Groundbreaking 10-Year Global Partnership, Redefining Luxury in Motorsports

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As Formula 1 prepares to celebrate its 75th anniversary in 2025, it was announced today that LVMH will become a Global Partner starting in 2025 through a groundbreaking 10-year agreement. The partnership will see several of LVMH’s iconic Maisons, such as Louis Vuitton, Moët Hennessy, and TAG Heuer, involved in the collaboration. This marks a new era for both LVMH and Formula 1 as they align their strengths to create unparalleled experiences for fans and clients alike.

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This unprecedented agreement between LVMH and Formula 1 comes at a time of growing global excitement for motorsport. The partnership will merge the world leader in luxury with the pinnacle of motorsport, uniting creativity, innovation, and high-performance excellence. LVMH and Formula 1, two giants in their respective fields, aim to bridge the worlds of sport and luxury, creating thrilling, one-of-a-kind experiences that embody the best of both worlds.

At the core of this collaboration is a shared pursuit of excellence and innovation. LVMH, known for its craftsmanship and luxury, will bring its savoir-faire to Formula 1 through bespoke activations, hospitality, limited editions, and premium content. This partnership is not just about merging two giants in their respective fields but about pushing the boundaries of what is possible. LVMH and Formula 1 will continue pushing their industries’ boundaries, showcasing a blend of elite motorsport and time-honoured craftsmanship.

From the inception of Formula 1 in 1950 to its modern-day success, LVMH and its Maisons have long been a part of the sport’s history. This new partnership allows Formula 1 and LVMH to write new chapters, with each of LVMH’s Maisons contributing their unique expertise and energy to elevate the collaboration. The excitement surrounding this partnership is palpable, and LVMH and Formula 1 are poised to deliver unforgettable experiences for the next decade.


Hard Rock International and Red Bull Racing Expand Global Alliance for Fans of Racing, Music, and Travel

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Hard Rock International and Oracle Red Bull Racing are driving more excitement with the announcement that they have expanded their global alliance to bring the thrill of F1 racing to more fans worldwide.

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The multi-year partnership between the iconic Hard Rock brand and championship-winning F1 team will see Hard Rock Hotels, Casinos and Cafes continue partnering with Oracle Red Bull Racing in a range of key roles as an Official Team Partner. This includes not just watching the races but immersing yourself in the action with exhilarating experiences like watching parties focused on Grand Prix weekends across the 24-race calendar.

Hard Rock branding will also be featured more prominently on Oracle Red Bull Racing’s RB21 car, on the race suits of its drivers, defending F1 World Champion Max Verstappen and six-time Grands Prix winner Sergio Perez and on Team kit, including limited-edition items throughout the term.

From South Florida’s flagship Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood and across 74 countries and more than 300 locations, Hard Rock’s portfolio of hotels, live venues for concerts, comedy shows, boxing and more, world-class cafes and casinos, provides an unrivalled global opportunity to bring entertainment to F1 fans, celebrate their passion for the sport and make Hard Rock venues the go-to race day destination around the world.


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