Motorsports Racing News & Blog Articles

Williams Racing and Globant are proud to announce a new partnership. Globant is a leading digital transformation company and long-running Colapinto’s sponsor.

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The New York Stock Exchange-listed organization, spanning over 33 countries with more than 29,100 employees, has solidified its global presence as a Formula 1 partner, aiming to enhance digital experiences for racing teams and fans alike. Globant, founded in Argentina, has teamed up with Williams Racing in a strategic move, marking its debut team partnership in the sport.

This collaboration comes amidst exciting developments in Williams, including the announcement of Franco Colapinto joining Alex Albon for the remainder of the 2024 season and the forthcoming arrival of Carlos Sainz in 2025. Globant has been a staunch supporter of Franco during his F2 campaign and now extends its support on the eve of the Italian Grand Prix, where Franco will proudly become Argentina’s first Formula 1 driver in 23 years.

For Globant, known for its collaborations with elite sports organizations such as Formula 1, FIFA, and the LA Clippers, this partnership with Williams signifies a commitment to leveraging cutting-edge technology to elevate digital sports experiences. It represents another significant step for Williams in its transformation both on and off the track, following recent partnerships with Komatsu, Keeper Security, VAST Data, and the renewal of its association with Jumeirah Hotels and Resorts.

Charles Leclerc has taken a stunning victory at the 2024 Formula 1 Italian Grand Prix after utilising a bold one-stop strategy to hold onto the lead, the Monegasque thrilling the Tifosi as he clinched P1 ahead of the McLarens.

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Alpine X Lapierre introduces a new technological, daring collaboration with the GLP III SE 2024 electric mountain bike. This iconic electrically-assisted enduro bike has been designed and engineered for competition but also for aggressive riding, thanks to its unique and exclusive concept of centralised weight distribution.

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The GLP III SE Alpine Edition features the distinctive colour codes of the A290_ β, the Alpine A290 show car, and the A-arrow brand’s all-new 100% electric urban sportscar. The two French brands, partners since 2022, once again share their mutual vision of design and high performance after launching the Aircode DRS SE Alpine Edition road bike last April.

An eclectic inspiration

The GLP III SE’s new livery is inspired by the distinctive colour codes of the Alpine A290_β, the show car for Alpine’s new 100% electric urban sportscar.

Aggreko and Formula 1 have taken a significant step forward in their ambitious journey toward achieving Net Zero by 2030, announcing a multi-year partnership between the world-leading provider of temporary power solutions and the prestigious motorsport organization. Starting from the 2025 season, this collaboration will bring cutting-edge, low-carbon energy generation systems to all European Grands Prix, reinforcing Formula 1’s commitment to sustainability. As part of this transformative deal, Aggreko will become an Official Provider of F1, underscoring the sport’s dedication to reducing its environmental impact.

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The partnership between Aggreko and Formula 1 is built on a foundation of successful collaboration that began in 2023 when they first piloted a centralised power generation compound at the Austrian Grand Prix. This innovative system, which harnesses renewable energy sources such as hydrotreated vegetable oil (HVO), biofuel, solar panels, and battery storage, resulted in a remarkable reduction of over 90% in carbon emissions within the Paddock, Pit Lane, and broadcast areas compared to the 2022 event. Its unique features, including the use of renewable energy sources and its significant carbon reduction, make it a game-changer in the field of sustainable energy solutions.

The system’s initial success at the Red Bull Ring spurred further trials at the Hungarian Grand Prix in 2024, and it has since been implemented at other key events, including this weekend’s Grand Prix in Monza. The results have been consistently impressive, demonstrating the system’s capability to deliver substantial carbon reductions. As a result, from 2025 onwards, this centralised power generation system will be deployed across all European Grand Prix events, marking a significant milestone in Formula 1’s sustainability strategy and underlining the profound impact of the partnership on the sport’s environmental efforts.

This expansion to all European races will profoundly impact how energy is managed at these events. The system will generate sufficient power to eliminate the need for individual generators typically brought by Formula 1, F1 Teams, and the FIA. This includes powering essential areas such as garages, motorhomes, the Pit Wall, the Timing Room, the Formula 1 Event Technical Centre (ETC), and the International TV Compound, which houses all F1 host broadcasters. By centralising power generation, the system will drastically reduce the number of generators on-site, leading to fewer emissions from transportation and enhanced operational efficiency.

McLaren driver Lando Norris charged to a statement victory during the 2024 Formula 1 Dutch Grand Prix at Zandvoort, overhauling Max Verstappen after his Red Bull rival moved ahead at the start – and denying the Dutchman what would have been a fourth-straight home triumph.

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In the fast-paced world of Formula 1, victory is not just about the driver or the car—it’s about the seamless collaboration of an entire team. This same principle of teamwork and collaboration applies to successful workplaces across industries. Drawing inspiration from this unique connection, Qualee, a company with a deep appreciation for high-performance teamwork, introduces the People Champion Award to honour individuals who drive team success and foster a positive workplace culture.

Just as Formula 1 teams rely on precision, speed, and coordination to clinch victory, successful businesses depend on cohesive teamwork to achieve their goals. In both arenas, every team member plays a crucial role. From the pit crew’s lightning-fast tyre changes to the strategists making split-second decisions, Formula 1 exemplifies how diverse skills combine for a common purpose. Similarly, in the workplace, the collective effort of individuals—from visionary leaders to dedicated team players—propels companies forward.

Qualee’s annual People Champion Award aims to shine a spotlight on these workplace standouts. Whether it’s an HR leader revolutionizing company culture, a manager who consistently goes the extra mile, or a team member whose positive impact resonates throughout the organization, this award celebrates those who embody the spirit of teamwork and excellence. Nominations are open to organizations of all sizes and industries, offering a chance to recognize those who inspire colleagues and foster a positive work environment.

Formula 1 teams use advanced tech to fine-tune their race strategies and car performance. Similarly, technology solutions play a vital role in enhancing team dynamics and productivity in the modern workplace. This is where Qualee’s A.I.-fueled platform comes into play to power employee engagement, driving interactive alignment and belonging for mobile-first workforces

Just as a strong qualifying session can make or break a race, engaging experiences set an employee up for success. Qualee’s Journeys ensure people are up to speed, including onboarding for new team members and continuous learning for career development. Another crucial aspect of employee engagement is continuous eNPS surveys that close the feedback loop—listening to employees, analyzing data in real-time for actionable insights, addressing engagement issues with segmented improvement recommendations, and keeping employees informed of the initiatives being implemented. Like the ongoing improvements F1 teams make to their cars throughout a season, Qualee’s Engagement solution helps organizations nurture their talent and maintain a high-performing workforce.

BWT Alpine F1 Team is delighted to announce the promotion of Reserve Driver Jack Doohan into a full-time race seat for the 2025 FIA Formula 1 World Championship season.

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Jack will join the already signed and announced Pierre Gasly to form the team’s driver pairing for next season, becoming the first Alpine Academy prospect to graduate into a race seat. Pierre and Jack give the team a balance of youth and experience in its driver line-up geared towards building a successful future.

The 21-year-old Australian – son of the legendary five-time 500cc motorcycling world champion – Mick Doohan – has served as the team’s Reserve Driver for the past two years after a successful junior career in international single-seater racing.

Jack finished runner-up in the 2021 FIA Formula 3 Championship and third place in the 2023 FIA Formula 2 Championship before becoming a full-time Reserve Driver in 2024, where he has been a valuable contributor in the team’s driver-in-loop simulator.

Oracle Red Bull Racing is back with the second installation of REBL ARTFCT, the Forever Rebl campaign designed to allow fans to own unique pieces of the Team’s historic memorabilia from the past twenty years. Following the launch of REBL ARTFCT at the Miami GP earlier this year, the Team is unveiling the subsequent drop in the season-long collection at the Zandvoort Grand Prix, none other than the home race of three-time World Champion Max Verstappen. This drop consists of five iconic pieces from the Team’s history, each with a unique and captivating design that will surely pique every fan’s interest.

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Through the Team’s digital loyalty programme, The Paddock, powered by Oracle, members can enter exclusive giveaways and own items that capture the essence of Forever Rebl culture, transformed into iconic pieces of modern art. The remaining items from the collection will be revealed and launched in the back half of the season, continuing to celebrate the Team’s rich and illustrious history throughout the year, a journey that every fan can be proud to be a part of.

Let’s dive straight in…

THERE’S NO PLACE LIKE HOME

BWT Alpine F1 Team is pleased to announce Oliver Oakes as its new Team Principal. Oli will start after the summer break and will report to Renault Group CEO Luca de Meo. 

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The 36-year-old Briton will become the second youngest Team Principal in Formula 1 history when he begins his role at the BWT Alpine F1 Team as the team looks to the future with its new, dynamic appointment.

Oli founded the Hitech Grand Prix in 2015, which has been at the forefront of single-seater competition on the world and national stages for almost a decade. A former racing driver and world karting champion in 2005, Oli has created a winning culture at Hitech Grand Prix, achieving race victories in every championship it competes in and helping to progress the careers of some of today’s most prominent drivers.

Luca de Meo, Renault Group CEO, said:

It is a pleasure to welcome Oli to the team and for him to become one of the youngest Team Principals that this sport has ever seen. This team is being built for future success, highlighted by Oli’s appointment in a senior role. We look forward to harnessing his enthusiasm, energy and passion for racing and realising that mindset across the entire team.

 Sauber Motorsport, the Audi F1 factory team from 2026 onwards, has secured a top-ranking expert for its ambitious Formula One project as it announces the future appointment of Jonathan Wheatley as Team Principal at the latest from halfway in the 2025 season. In this role, Wheatley will join COO and CTO Mattia Binotto to form a pairing that will lead the management team at Sauber Motorsport AG.2

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With the recent realignment of the management group team of the future Audi F1 factory team and Binotto joining the team, the appointment of Wheatley represents the next logical step for the team—one that brings to the team the services of one of the most respected and successful individuals in the sport.

Wheatley’s career in Formula One started at Benetton Formula One in the early 1990s, where he rose to become chief mechanic. He then moved to the newly founded Red Bull Racing team, where he achieved considerable success as Sporting Director. In his time in Milton Keynes, Wheatley won all six of the six-team constructor’s and seven Driver’s World Championships.

In their new positions, Binotto and Wheatley will report directly to Gernot Döllner, who is Chairman of the Board of Directors of Sauber Motorsport AG. With a clear division of duties and individually defined responsibilities, they will jointly take responsibility for the racing team’s success.

Preparations for entering the highest class of motorsports are going full speed ahead at Audi. As part of the complete takeover of all shares in Sauber Holding AG and the associated realignment of the control structure, the management of the future Audi factory team is now being renewed. On August 1, former F1 team head Mattia Binotto will join the Audi F1 project and will take on its leadership in Hinwil.

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“I am delighted that we have been able to recruit Mattia Binotto for our ambitious Formula 1 project,“ says Gernot Döllner, CEO of AUDI AG. “With his extensive experience of more than 25 years in Formula 1, he will undoubtedly be able to make a decisive contribution to Audi.“ Following his university degree in mechanical engineering at EPFL in Switzerland, the Italian immediately joined the F1 test team of Ferrari in 1995. He subsequently had various positions, from chief engineer to manager of the engine department and technical director. In 2019, he was additionally appointed as team head of Scuderia Ferrari.

In future, Mattia Binotto will be Chief Operating and Chief Technical Officer (COO and CTO) in the leadership team of Sauber Motorsport AG, with responsibility and accountability for the operative management and sporting success of the racing team. Mattia Binotto will report to the Board of Directors of Sauber Motorsport AG.

The decision for Mattia Binotto is part of the realignment of the control structure for the future Audi factory team. This realignment ensures the autonomy and independence of the Audi F1 project. In this context, Audi is reorganizing the management team for its F1 activities. “Our aim is to bring the entire Formula 1 project up to F1 speed by means of clear management structures, defined responsibilities, reduced interfaces, and efficient decision-making processes. For this purpose, the team must be able to act independently and quickly,” says Gernot Döllner, who will take the position of chairman of the Board of Directors of Sauber Motorsport AG in future.

Lewis Hamilton won the 2024 Formula 1 Belgian Grand Prix after teammate George Russell, who had originally come home first, was disqualified following the race for an underweight car.

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Mastercard and McLaren Racing have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team. 

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The deal marks the coming together of two preeminent brands known for their focus on innovation and for setting the standard in offering incredible experiences that bring people closer to their passions as well as each other.

Mastercard Priceless Experiences provide cardholders unparalleled access to some of the most exciting properties in sports and entertainment, and this deal will allow Mastercard to extend that into the world of Formula 1 and the McLaren Racing team. Mastercard branding will appear later in the 2024 season.

Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard, said:

We constantly explore new ways to bring value to our customers and cardholders. Central to this is getting them closer to their passions, what they love most, and racing has become one of the most exhilarating, universal passions globally.

Stake F1 Team KICK Sauber will toast to the future with Ferrari Trento as the high-end Italian sparkling wine brand, and the team will extend their existing relationship. As part of the agreement, the team will continue to serve Trentodoc, the brand’s luxury sparkling wine, and wines from Tenute Lunelli during all official events on and off the track. 

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Building on a successful partnership dating back to 2022, the team’s relationship with Ferrari Trento is one based on commitment to quality and the continuous pursuit of excellence. Both Stake F1 Team KICK Sauber and Ferrari Trento, however, also stress the importance of putting passion and pleasure into every effort, of enjoying the finer things in life, and of sharing them with friends and loved ones.

On and off the track, the partnership with the company will help the team bring a healthy dose of Italian style and excellence to the forefront and, with each toast, celebrate one of Italy’s main exports—conviviality.

Alessandro Alunni Bravi, Stake F1 Team KICK Sauber Team Representative:

Our sport is the pinnacle of racing, and it’s only right that the sweetest moments are celebrated with the best of toasts. At Ferrari Trento, we have a partner with heritage, a commitment to excellence, and a taste for the finer things in life – the same experience we share with our guests on the trackside. It’s only fitting that we can boast the sparkling wine that graces the podium of Formula One races as part of our hospitality offer: we are proud of our partnership with Ferrari Trento, and we are excited to be able to extend it into the future.