Motorsports Racing News & Blog Articles

Aston Martin Aramco Formula One Team announced an exciting new long-term partnership with global sportswear leader PUMA, focused on enhancing high performance across both track and lifestyle wear. Known for its cutting-edge designs and legacy of innovation in athletic and lifestyle performance wear, PUMA joins the Official Sportswear, Athleisure, and Technical Gear Partner team, heralding a dynamic new chapter as the partnership gears up for the 2025 Formula One season.

This collaboration aligns with Aston Martin Aramco’s vision of setting world-class standards both on and off the track. PUMA will supply high-performance racewear and footwear crafted for maximum durability, agility, and comfort, ensuring that drivers and crew are equipped for the rigours of racing. The partnership will introduce specially engineered fabrics and designs focused on precision, performance, and style as the two brands blend their strengths in pursuit of excellence.

For over 75 years, PUMA has created iconic moments in sports, working with legendary athletes like Usain Bolt, Pelé, Yaroslava Mahuchikh, and Armand “Mondo” Duplantis. With a history in motorsports dating back to the 1980s, PUMA has developed performance gear for multiple Formula One World Champion teams and drivers. The brand’s unique fusion of sports and culture is also showcased in its motorsport-inspired collections, developed in collaboration with influential artists such as Dua Lipa, Rihanna, and A$AP Rocky.

The Aston Martin Aramco partnership will introduce “the heat to the street,” as PUMA brings its streetwear influence to F1 fandom. Limited-edition collaboration capsules will feature trend-setting fanwear collections, giving enthusiasts a fresh way to connect with the team when these collections launch globally in 2025.

READ MORE: Scuderia Ferrari and IBM Forge Multi-Year Strategic Partnership to Drive Innovation

Formula 1 is set to make history with a spectacular season launch event at London’s iconic The O2, where all ten teams—including Alpine, Aston Martin, Ferrari, Haas, Kick Sauber, McLaren, Mercedes, Racing Bulls, Red Bull, and Williams—will unite alongside their drivers and Team Principals for an unforgettable night. This first-of-its-kind gathering promises to kick off the 2025 season in high style, celebrating the sport’s milestone 75th anniversary year.

For the very first time, fans will be able to witness all teams and drivers under one roof as they come together to reveal their 2025 liveries and driver line-ups. The event, scheduled for 18 February 2025 from 8:00 PM to 10:00 PM, will be led by an award-winning creative team, including Brian Burke of BrianBurkeCreative, Stufish Entertainment Architects, DX7 Design, and production company 1826. Renowned for producing the visually stunning opening and closing ceremonies of the Las Vegas Grand Prix, Burke and his team are poised to bring a groundbreaking spectacle to London.

Attendees can look forward to an immersive F1 experience featuring exclusive interviews with drivers, Team Principals, and other prominent figures in the sport. This interactive evening will be enhanced by top-tier entertainment, special guest presenters, and surprises celebrating Formula 1’s exhilarating legacy and future.

Ticket pricing ranges from £58 to £113 based on seating, inclusive of booking fees (a £2.50 transaction fee applies per order). Tickets will be available for purchase starting at 10:00 AM on Friday, 15 November at www.theo2.co.uk/F175live. Those unable to attend in person can still enjoy the show via a live broadcast, with further details to be announced soon.

READ MORE: Paramount Pictures Partners with Scuderia Ferrari HP for a Thrilling Gladiator II Celebration

Starting a cannabis dispensary can be an exciting and profitable endeavour, but it requires careful planning and execution. With the industry growing rapidly, competition is fierce, and navigating the legal landscape can be daunting. 

Whether you’re a budding entrepreneur or an experienced business owner, a successful launch requires strategic preparation. From understanding complex regulations to designing a welcoming store experience, each step plays a vital role in setting your dispensary up for long-term success. 

This guide breaks down six essential steps to help you build a solid foundation, attract loyal customers, and thrive in a competitive market. By following these key steps, you can streamline the launch process, avoid common pitfalls, and ensure your dispensary not only opens smoothly but continues to grow and prosper in the years to come. Let’s get started. 

Master Legal and Compliance Requirements for Your Dispensary

Launching a dispensary requires strict adherence to federal, state, and local regulations. Before opening, research the specific legal requirements in your location, as cannabis laws vary widely and are constantly evolving. Key compliance aspects include obtaining the correct licenses, understanding zoning regulations, and implementing security protocols. 

You’ll also need policies for inventory tracking, record-keeping, and employee background checks to meet industry standards. Consulting with a legal expert experienced in cannabis law is invaluable for navigating this complex landscape and avoiding costly mistakes. 

In an exciting new chapter for global sports partnerships, Nestlé and Formula 1 have announced a multi-year, worldwide collaboration that positions KitKat as the Official Chocolate Bar of Formula 1. This landmark deal represents Nestlé’s most significant brand partnership to date, underscoring its ambitious drive for global reach and growth. The alliance will see KitKat engaging F1’s diverse, tech-savvy fanbase with the iconic “Have a Break, Have a KitKat” slogan, bringing a playful respite to the world’s fastest sport.

Introducing Breaks to the Fastest Sport on Earth

With Formula 1 boasting an estimated global fanbase of 700 million, the sport is growing in popularity across all age groups, especially among younger, digitally connected fans. This partnership allows KitKat to tap into Formula 1’s immersive digital presence, expanding its message to millions around the world. The famous tagline will remind fans and drivers alike to “have a break,” blending KitKat’s spirit of fun with the thrilling energy of F1.

A Season Full of Breaks and Surprises

Launching officially at the start of the 2025 season, this collaboration will commemorate two historic milestones: the 90th anniversary of KitKat and the 75th anniversary of Formula 1. Expanding globally in 2026, the partnership promises to deliver fan-centric experiences, including exclusive activations, prizes such as race tickets and merchandise, and immersive fan zones at select Grands Prix. Fans can look forward to exciting on-track branding, exclusive KitKat content, and engaging pop-ups that bring a sense of levity to the fast-paced F1 circuit.

Uniting Two Global Icons for a Shared Experience

This partnership celebrates the fusion of two globally loved brands, merging the heart-racing thrill of F1 with KitKat’s universally recognized sense of humour and tradition of sharing breaks. The collaboration is designed to create memorable experiences, deepening fan engagement through lighthearted, relatable content that appeals to audiences of all ages.

Quotes from the Partners

Paramount Pictures is thrilled to partner with Scuderia Ferrari HP in an exclusive collaboration for the release of Gladiator II, the highly anticipated sequel to the legendary 2000 film. This partnership unites two powerhouse brands—cinema and motorsports—each steeped in ambition, resilience, and legacy. Together, they celebrate a shared dedication to excellence, driven by a mutual commitment to heritage and bold innovation. We hope this shared dedication inspires you as much as it does us.

A highlight of this collaboration will be the Royal Global Premiere of Gladiator II in London, attended by Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz. In a nod to Ferrari’s signature style, the drivers will arrive dressed in custom-made tuxedos designed by Ferrari’s Creative Director, Rocco Iannone. Their presence brings a touch of racing’s exhilarating spirit to the cinematic event, further enriching the film’s atmosphere of heroism and endurance.

The collaboration extends beyond the premiere, with Scuderia Ferrari HP and Paramount Pictures launching a multi-channel campaign across digital and TV platforms. This initiative is about promoting the film and offering fans an extraordinary way to experience the Gladiator legacy and Ferrari’s relentless pursuit of perfection. Exclusive behind-the-scenes content and Ferrari-branded livery displays at the Las Vegas Grand Prix will be featured, blending the worlds of cinema and motorsport for an immersive fan experience that you won’t want to miss.

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Paramount Pictures’ President of Worldwide Marketing and Distribution, Marc Weinstock, shared, “Gladiator II delivers an epic viewing experience that’s truly unparalleled. Partnering with Ferrari—a brand epitomising adrenaline, excellence, and innovation—allows us to create a unique entertainment experience rooted in our shared legacy of pushing boundaries.”

Scuderia Ferrari and IBM, a world leader in technology and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two industry icons, both driven by a passion for challenges, innovation, excellence, and achieving the highest performance standards. By blending Scuderia Ferrari’s extensive Formula 1 expertise with IBM’s pioneering technological capabilities, this alliance aims to revolutionize the digital fan experience and elevate fan engagement across all touchpoints, both on and off the racetrack.

Scuderia Ferrari and IBM are committed to leveraging the power of technology to push boundaries and achieve exceptional results. Through this partnership, IBM will serve as Scuderia Ferrari’s Premium Partner in IT Consulting, focusing on developing digital solutions that bring fans closer to the pulse of Formula 1 action. IBM’s state-of-the-art technology and consulting prowess will play a vital role in amplifying Scuderia Ferrari HP’s digital ecosystem, setting new benchmarks for fan engagement. This will include the development of innovative digital platforms and tools, as well as the implementation of data-driven strategies to enhance fan experiences.

Transforming Fan Engagement Through Innovation

The collaboration with IBM will spearhead various initiatives to engage the Scuderia Ferrari HP fanbase, launching a high-profile interactive platform with innovative content designed to captivate fans worldwide. This platform will provide a seamless blend of technology and user-friendly experiences, enhancing digital accessibility for all fans. Scuderia Ferrari HP and IBM are particularly focused on attracting a younger audience, ensuring that everyone, regardless of age, can enjoy the thrill of Formula 1 in a sustainable and inclusive digital environment.

Leadership Insights

For almost every F1 fan out there, the odds of ever getting into the cockpit of one of the cars in the top tier of racing are pretty low. The bar for getting a team spot is incredibly high; even getting a test run is out of reach for most. For those who still want a taste of the experience, however, there are plenty of other ways to get involved and experience the thrill for yourself.

VR in Entertainment

Ever since virtual reality arrived as a concept around a decade ago, the entertainment industry has been working harder and harder to integrate it into different media. Theatres have been working on immersive performances, cinemas have been pushing towards 360-degree movies designed for VR, and even online casinos have been looking at the tech. You can see here the Starburst slot game, which is possibly due for a future VR release, given that developers NetEnt were the first to experiment with VR in the industry.

Thanks to advances in the hardware, more and more experiences are becoming available, and sports like racing feel closer to the real thing than ever before. Adding to VR have been companies producing haptic feedback systems and wearable electronics that let you feel physical effects from your virtual activities. With this potential, it was only a matter of time before F1 and its teams started to offer their own options.

Licensed F1 Experiences

If you’re a car enthusiast or just someone looking to get more out of your vehicle, you’ve probably considered upgrading with performance parts. These are components designed to enhance your car’s performance beyond what the factory offers. These can include everything from air intakes and exhaust systems to more complex modifications like turbochargers or engine management systems.  

Recently, these upgrades have gained more traction; the automotive aftermarket industry will actually be a USD$430-billion market by the end of 2024. But before you start opening your wallet, it’s best to take a closer look at whether these upgrades are really worth the investment. (1)

Cost vs. Benefit

One of the biggest factors to consider when thinking about performance upgrades is the cost-benefit ratio. High-quality performance parts often come with a hefty price tag. The question is: are you getting your money’s worth?

Some modifications can provide significant improvements in power or handling. For example, a well-chosen set of performance tires can dramatically improve your car’s grip and cornering ability. On the other hand, some flashy-looking (and expensive) mods might give you more noise than actual performance gains.

It’s important to do your research and understand exactly what type of boost you can expect from each modification and the benefits you get for your money. You can look into reputable suppliers near you or online (if you’re after convenience) and compare car parts they offer. It’s a surefire way to determine the most cost-effective options for your car.

Audi and Sauber Motorsport AG have secured one of the most promising talents for the future of Formula One: Brazilian Gabriel Bortoleto (20) will complete the team’s strong and well-matched pairing alongside Nico Hülkenberg (37).

Hailing from São Paulo, Bortoleto began his racing career at the age of six in karting, and by twelve, he had moved to Europe with his family to pursue his Formula One dream. He made a strong impression upon graduating from FIA Formula 3 in 2023 by dominating his debut season and winning the Championship before moving to the FIA Formula 2 Championship, where he leads the standings with just two rounds. Joining the future Audi works team now allows Bortoleto to show his talent at the highest level of motorsport.

The team, which already confirmed German driver Nico Hülkenberg as part of the team for the upcoming season back in April, will now boast a balanced mix of experience and youth as it prepares to transition to the Audi F1 factory team in 2026.

Gernot Döllner, Chairman of the Board of Sauber Motorsport AG: “Led by Mattia, Audi’s Formula 1 project is progressing greatly in many areas. The signing of the second driver is another milestone. We are currently witnessing a generational shift in Formula One, with young drivers immediately making an impact. By signing Gabriel Bortoleto, we have secured one of these top talents. His signing underscores Audi’s long-term strategy and commitment to Formula One.”

Mattia Binotto, COO and CTO of Sauber Motorsport AG: “Gabriel has already demonstrated in the junior categories that he has what it takes to be a winning driver. We are very pleased that he will become a Sauber and Audi team member. Together with Gabriel, we are on a journey towards success, and we will evolve into a unified force to shape a new era for Audi in motorsport. Nico and Gabriel represent the ideal combination of experience and youth, positioning us strongly for the future.”

Zhou Guanyu and Sauber Motorsport will part at the end of the 2024 season, marking the close of a remarkable three-year chapter with the Swiss team. Zhou, who joined Sauber in 2022, made an immediate impact with his debut at the Bahrain Grand Prix, scoring points and helping the team achieve its best Constructors’ Championship finish in a decade — P6. This success solidified Zhou’s role as a key driver for Sauber, becoming one of the most recognizable figures in F1 as he established himself within the Stake F1 Team alongside teammate Valtteri Bottas.

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Zhou’s tenure with Sauber has been defined by growth and a strong partnership with Bottas. The Shanghai-born driver transitioned from a rookie to a dependable and exciting driver, consistently delivering thrilling performances. One of the highlights of his journey was the emotional Chinese Grand Prix in 2024, his first home race, where he received a standing ovation from thousands of fans. Zhou battled fiercely in the sprint and main races, coming close to the points in a race that will be remembered as a milestone in his career with Sauber.

Beyond his on-track contributions, Zhou Guanyu has become a style icon in the F1 world. His flair, passion for fashion, and charisma have attracted a fresh, youthful audience to the sport, and he has brought new fans to Stake and Sauber. As the season nears its end, Zhou remains committed to delivering solid performances in the last three races, hoping to leave a lasting impact before moving on to the next stage of his career.

Zhou Guanyu on his Departure:
“I’ll leave the team at the end of the season, but my focus remains on finishing strong. Sauber gave me my chance in Formula One, and I’m grateful for the growth and support I’ve experienced over these three years. Competing in front of my home crowd in China was unforgettable, but every moment here has been special. Looking ahead, I still have plenty of ambition and am ready for the next chapter.”

Max Verstappen has stormed to a remarkable victory in a frenetic 2024 Formula 1 Sao Paulo Grand Prix, the Dutchman climbing through the field from an original starting position of P17 to score his first race win since June amid changing weather conditions and massive drama along the way – which also saw Alpine score a double podium result.

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Recovering from a traumatic accident can be a long and challenging journey, affecting both physical and emotional well-being. Whether it’s a car accident, a fall, or another type of serious incident, taking proactive steps to support your healing process is essential for a full recovery. Here are eight techniques that can help you rebuild strength, resilience, and peace of mind after a traumatic accident.

1. Seek Legal and Financial Guidance Early

After a traumatic accident, addressing legal and financial issues can reduce stress and provide peace of mind. Many accident victims find themselves facing medical bills, loss of income, and insurance challenges. Consulting with a professional, such as a car accident attorney in Belleville, IL, can help you understand your rights and options for compensation. An experienced attorney can guide you through the legal process, manage negotiations with insurance companies, and ensure you receive the support you need for your recovery.

Handling the legal and financial aspects early on also allows you to focus more fully on healing, as you’ll have a better understanding of your situation and the resources available. This clarity can ease anxiety and help you feel more in control of your circumstances.

2. Follow a Personalized Physical Rehabilitation Plan

Physical rehabilitation is critical for regaining strength, mobility, and function after an accident. Whether your injuries involve broken bones, muscle strain, or nerve damage, working with a physical therapist can help you develop a tailored exercise plan designed to address your unique needs and limitations. Your therapist will guide you through exercises that restore flexibility, build muscle strength, and reduce pain.

Consistency is key in rehabilitation, as regular exercise helps prevent muscle atrophy and improves overall physical function. Additionally, maintaining a positive attitude toward rehabilitation can improve outcomes, motivating you to stay committed even when progress feels slow.

Aston Martin Aramco Formula One Team proudly announces a groundbreaking new multi-year, global partnership with Ma’aden, the largest mining and metals company in the Middle East and one of the fastest-growing in the world. This partnership is not just a strategic alignment but a transformative step that sets a new standard in the industry. Both companies share a commitment to sustainability, innovation, and long-term growth, making this collaboration a unique and powerful force in the market.

As Aston Martin Aramco accelerates its Formula One journey, Ma’aden plays a pivotal role as a key partner, offering resources, expertise, and ambition to drive shared goals. This partnership is not just integral to Ma’aden’s mission to attract top-tier talent and solidify its position as a global leader in the mining sector, but it also significantly enhances Aston Martin’s capabilities and reach. Leveraging Aston Martin’s international presence, Ma’aden will expand its brand visibility, connecting with a global audience as part of its ambitious 10x growth strategy.

READ MORE: Exclusive Interview with Enzo Mucci: The Driving Force Behind Rising Stars Bearman and Lawson

A cornerstone of this partnership is a technology-driven approach to sustainable mining, a testament to the innovative spirit of both Aston Martin Aramco and Ma’aden. This approach aligns with Formula One’s goal of achieving net-zero emissions by 2030. Through this collaboration, Aston Martin Aramco and Ma’aden aim to showcase a forward-thinking, sustainable mining sector that appeals to the next generation of talent, positioning Ma’aden as a premier employer within Saudi Arabia and beyond.

Ma’aden’s branding will debut on the AMR24 race car at the São Paulo Grand Prix, marking the official launch of this collaboration. This unveiling highlights the global platform that Aston Martin provides, allowing Ma’aden to connect with millions of F1 fans worldwide and symbolizing the shared vision of technological innovation and sustainability between both companies.

Carlos Sainz has sealed an assured victory in the 2024 Formula 1 Mexico City Grand Prix, the Ferrari driver bouncing back after initially losing the lead to Max Verstappen to score a stunning fourth win in Formula 1.

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American Express (Amex) and Formula 1 have announced an exciting new multi-year sponsorship agreement that elevates their existing partnership from a regional focus in the Americas to a global scale. This expansion makes Amex an Official Partner of Formula 1 across every continent where F1 races, including Australia, Asia, Europe, the Americas, and the Middle East.

Elizabeth Rutledge, Chief Marketing Officer at American Express, expressed her enthusiasm for this next phase:
“We are thrilled to expand our relationship with Formula 1, building on the strong momentum of the sponsorship in the Americas over the past year. This demonstrates yet another way we are continuously enhancing the value of American Express Membership for Card Members around the world. With over 300 million fans aged 18-34 worldwide, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z—American Express’ fastest growing customer segment.”

READ MORE: Exclusive Interview with Enzo Mucci: The Driving Force Behind Rising Stars Bearman and Lawson

This new global alignment between Amex and Formula 1 showcases the company’s dedication to offering exclusive benefits and unforgettable experiences for its cardholders and aligns with the growth of F1’s global fanbase, particularly among younger demographics. The collaboration emphasizes the increasing value of sports sponsorships as a strategic engagement tool for Amex’s Millennial and Gen Z customer base.

Emily Prazer, Chief Commercial Officer at Formula 1, added:
“American Express has been a fantastic partner to Formula 1 in the Americas and as a supporter of F1 Academy. I’m delighted that they have expanded their relationship with us to become an Official Partner. We look forward to working with Amex to enhance the experience of Card Members at our races and showcasing Amex perks to our existing fans everywhere we race.”