Motorsports Racing News & Blog Articles

G42, the leading UAE-based artificial intelligence (AI) and cloud computing technology company and the Mercedes-AMG PETRONAS F1 Team have announced a multi-year partnership to unleash the full potential of artificial intelligence.

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G42 and the Mercedes-AMG PETRONAS F1 Team will explore ways to deploy cutting-edge artificial intelligence software and solutions to deliver critical insights into the team’s operations. Hallmarks of the partnership will include improving the accuracy of actionable insight and efficacy of insight delivery to find marginal gains. Companies within G42’s portfolio may also be deployed to achieve this, including Presight.ai, whose omni-analytics platform leverages all source data to support insight-driven decision-making.

The partnership will also focus on talent development programmes, joint training, and innovation workshops. Experts from G42 and the Mercedes-AMG PETRONAS F1 Team will collaborate to identify areas where AI can be deployed and provide additional value to the eight-time consecutive Constructors’ World Champions.

Commenting on the partnership, Peng Xiao, Group CEO at G42, said:

Modern motorsport and technology go hand-in-hand, especially considering the sheer magnitude of critical data generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we can optimize a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.

BWT Alpine F1 Team revealed its challenger for the 2023 FIA Formula 1 World Championship season – the A523 – at a unique, star-studded event in London, United Kingdom.

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BWT Alpine F1 Team unveiled its 2023 FIA Formula 1 World Championship contender – the A523 – in front of a star-studded live audience at London’s Printworks as the team gets set to compete in Formula 1’s 23-race global campaign.

Buoyed by its clear trajectory in the Championship, having finished fifth in 2021 and fourth in 2022, Alpine enters 2023 with bold targets as it continues its climb towards the front of the grid within the 100-race plan.

The A523 is a significant evolution from its predecessor, the A522, which has seen radical development over the winter months, led hand in hand by the design and technical teams at its bases in Enstone, United Kingdom and Viry-Châtillon, France.

Premium fitness brand, Built For Athletes has today announced its partnership with the 2022 record-breaking Formula One champions, Oracle Red Bull Racing, for the 2023 and 2024 seasons.

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The British brand, which specialises in high-quality bags, luggage and accessories for elite and everyday athletes, has created an eye-catching 14-piece collection built specifically with performance in mind.

Christian Horner, Team Principal and CEO at Oracle Red Bull Racing

Built For Athletes is a perfect match for us as a team that prioritises partnering with brands that offer the highest quality products and constantly push for better. They understand our need for peak performance on race day and everything involved in getting us to that point. Travel is an important part of our lives in Formula One, and Built For Athletes makes it that much easier with the top-class product line they have produced.

Nick Costello, CEO of Built for Athletes

We’re so proud to partner with the reigning Formula One Champions to provide them with our high-quality products designed to make performance and life easier for them. As a company, we continually strive to improve our knowledge of athletes’ lives; whether that be nutrition, biomechanics or their day-to-day routine – it all feeds into our product development to supply items which add value to their life around training, competition and the everyday.

A new season, new challenges, and a new car. Today, the Mercedes-AMG Petronas F1 Team unveils its 2023 contender, the Mercedes-AMG F1 W14 E Performance.

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Forged in the learnings of a difficult 2022, the W14 is striking in its appearance. The underlying concept of the W13 has been retained, and development has focused on core performance areas. That has led to a car that keeps the distinctive DNA of its predecessor and introduces a combination of notable changes visible on first inspection – such as the gulley bodywork on the engine cover – and others beneath the surface.

The car’s arresting look isn’t limited to the architecture, either. As part of a big project to make the car lighter overall, the iconic black paint job from 2020 to 2021 has been improved. Driving the W14 will be Lewis Hamilton and George Russell, who line up for their second season together, supported by Mick Schumacher in his role as third driver.

“Our hopes and expectations are always to be capable of fighting for a World Championship. However, our competitors were solid last year, and we are playing catch-up,” said Team Principal & CEO of the Mercedes-AMG PETRONAS F1 Team, Toto Wolff. “Racing at the front requires resilience, teamwork, and determination. We face up to every challenge, we put the Team first, and we will leave no stone unturned in the chase for every millisecond. This year, we are all in to get back in front.”

Qualcomm Technologies, Inc. and the Mercedes-AMG PETRONAS F1 Team announced a multi-year agreement featuring the Snapdragon brand.

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The strategic collaboration will leverage the power of the Snapdragon® platform to create unique fan experiences, both in-person and digitally. The team will explore opportunities to leverage Snapdragon and other Qualcomm® technologies to accelerate its digital transformation and create a world-leading smart space at the team’s campus in the UK.

Snapdragon is Qualcomm Technologies’ consumer product brand. Snapdragon platforms power experiences across many of the world’s premium smartphones, gaming and XR devices, connected cars, PCs, and wearables.

The Snapdragon logo proudly features on the team’s 2023 car, the Mercedes-AMG F1 W14 E PERFORMANCE, which was unveiled at the Silverstone circuit in the UK today. Snapdragon branding will also feature on the drivers’ race suits, the clothing of senior personnel and within the garage and team environment’s trackside.

It was a St. Valentine’s Day to remember for Scuderia Ferrari fans worldwide. At around lunchtime, the SF-23, the Maranello marque’s challenger for the coming Formula 1 season, was unveiled at the company’s Fiorano track. It is the 69th car built by Ferrari to compete in motor racing’s blue riband category, which starts with the Bahrain Grand Prix on 5 March.

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Fans in the stands. The day was full of surprises, starting with the presence of 500 fans in a grandstand specially erected at the Fiorano track, making this the first actual launch to be staged after two years of virtual car presentations. Before the launch, the drivers Charles Leclerc and Carlos Sainz greeted the crowd, including many members of the various Scuderia Ferrari Clubs and students from Muner, the Motorvehicle University of Emilia-Romagna, and some from the Alfredo Ferrari Higher Education Institute, along with their teachers.

Car on track. The SF-23, whose name marks a return to the format of the Scuderia Ferrari initials combined with the year of competition, as has been the case for most of the hybrid era, was first seen on video. But then came the announcement that, for the first time since 2017, the car would actually take to the track on launch day. Which of the two drivers would get behind the wheel first was decided by Fred Vasseur tossing a special coin, with Leclerc’s and Sainz’s race numbers- 16 and 55 – one on each side. Charles won and drove the SF-23 for its first couple of laps, while Carlos got his turn shortly afterwards.

Special livery. The SF-23 livery features some parts in naked carbon, while the historic “long F” logo appears on the rear wing. The red colour is also brand new, created by Ferrari Design: a matt version of the Formula 1 car, and glossy on the 499P Hypercar, which makes its endurance racing debut this year.

The 2023 Formula One World Championship is just a number of weeks away, and excitement has already reached a fever pitch. The new campaign gets underway on March 5th in Bahrain, the circuit which saw Ferrari pick up their first one-two finish since the Singapore Grand Prix in 2019. And they are amongst the favourites for victory again this term.

Fans of the sport will also be hoping to see a bounce back from Mercedes next season. At the beginning of the season, the Silver Arrows were one second per lap off the pace of the leading Red Bulls and Ferraris, and although they narrowed that gap somewhat as the season progressed, they were still a distant third-best.

Also, the 2022 campaign was the first season in Lewis Hamilton’s illustrious career where he didn’t pick up at least one win, and his fans will be hoping to see him return to the title fight next season.

One man was head and shoulders above the rest last year, and that was Max Verstappen. The Flying Dutchman enjoyed a record-breaking campaign and romped to a second consecutive World Championship. Online sportsbook Bodog, which provides F1 betting and outrights, as well as famous casino games like Bodog’s Blackjack, have made ‘Super Max’ the odds-on favourite to make it three titles on the spin this term.

Last season, Ferrari was expected to take the fight to Verstappen and his Red Bull team; however, a number of poor decisions from the pit wall cost lead driver Charles Leclerc a number of victories. As such, the 2023 season marks 15 years since one of their drivers last won the World Championship. Let’s turn the clock back to that championship victory in 2017.

Lando Norris and Oscar Piastri kick-start a new chapter as McLaren Racing celebrate 60 years with a launch of a 20203 challenger – MCL60.

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The McLaren Formula 1 Team unveiled the team’s new driver line-up in front of fans and the world’s media at the OKX Thought Leadership Centre at McLaren’s HQ in Woking, ahead of the 2023 FIA Formula 1 World Championship.

With a new chapter firmly underway following Andrea Stella’s move from Executive Director to F1 Team Principal, the team will start their 60th Anniversary celebrations by welcoming rookie driver and 2021 FIA Formula 2 champion Oscar Piastri to pilot the MCL60 alongside talented Brit Lando Norris.

From Somerset, England, Lando, 23 years old, enters his fifth season in Formula 1 with McLaren after collecting a sixth career F1 podium at the 2022 Emilia Romagna Grand Prix. Oscar, 21 years old from Melbourne, Australia, joins the team, having won consecutive FIA Formula 3 and FIA Formula 2 championships in 2020 and 2021, respectively.

In front of a packed audience in its new Silverstone headquarters, the Aston Martin Aramco Cognizant Formula One Team (AMF1) unveiled its 2023 Grand Prix challenger, the AMR23.

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This season’s race drivers, Lance Stroll and double F1 World Drivers’ Champion Fernando Alonso, took to the stage to reveal the new car alongside Executive Chairman Lawrence Stroll and Team Principal Mike Krack.

The AMR23 is a considerable evolution of last year’s chassis, honed across the season into a consistent points challenger. In year three of the team’s ambitious journey as Aston Martin, the aim is to deliver a car that will be competitive from the outset.

Lawrence Stroll, AMF1 Executive Chairman, said:

This year’s move into our new state-of-the-art factory is more than just a serious statement of intent: it will considerably strengthen and empower every single individual in this organisation, helping us to deliver on our ambition to narrow the gap to the front of the grid and, in time, become genuine championship frontrunners.

Ecopol is pleased to announce a multi-year partnership with Scuderia Ferrari and Ferrari Hypercar ahead of the 2023 Formula 1 season. It is an innovative producer of the water-soluble and biodegradable film mainly used in the home care industry, enhancing the consumer experience in a sustainable and biodegradable way.

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Ferrari and Ecopol have a common approach to high performance and excellence, embracing the same goal for CO2 emissions reduction.

The company is based in Pistoia, Tuscany and shares Ferrari’s approach to excellence and high-level performance while always taking CO2 emissions reduction into account. The company’s logo will feature on the SF-23 unveiled tomorrow and on the 499P Hypercar livery.

Mauro Carbone, CEO of Ecopol, commented:

It’s a great honour for Ecopol and me to partner with legendary Italian excellence recognized worldwide, like Ferrari. This is a milestone to celebrate our outstanding performance and international expansion, with the opening of our plant in the US. Ecopol and Ferrari share a passion for performance and a strong focus on carbon reduction. They have global ambitions and an Italian heart.

Nuvei, a leading global payments services provider, and the Mercedes-AMG Petronas Formula One Team sign a multi-year sponsorship deal.

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Nuvei Corporation (“Nuvei” or the “Company”) (Nasdaq: NVEI) (TSX: NVEI), the Canadian fintech company, and the Mercedes-AMG Petronas Formula One Team today announced a multi-year sponsorship agreement that will commence ahead of the 2023 Formula 1 season.

Nuvei is a global payments technology company dedicated to accelerating its customers’ revenue growth through payments. With payments processing services in more than 200 markets, including local acquiring in over 45 countries, Nuvei connects eCommerce businesses with their customers wherever they are in the world.

In addition to payment processing and acquiring, Nuvei’s full-stack solution includes pay-ins and payouts, optimization, orchestration, fraud prevention, risk management, and much more through a single, seamless integration. And in an era of eCommerce where agility is critical to optimization, Nuvei’s modular approach to payments makes it the most flexible, customizable payment service provider in the market. Nuvei is headquartered in Montreal and listed on the Nasdaq and Toronto Stock Exchanges.

Scuderia Ferrari is pleased to announce the arrival of Bang & Olufsen as a new Official Partner. The Danish company is a marque of excellence in audio technology and will join forces with the Formula 1 team to offer new-generation experiences to fans of the top motor racing category through activations both at the race track and in Maranello.

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In addition to Bang & Olufsen’s logo featuring on the cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work closely to create best-in-class Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races and globally across the company’s branded stores.

Trackside magic and in-store experiences

Since 1925, Bang & Olufsen have created some of the world’s most iconic audio and home entertainment products based on the unique combination of powerful sound, timeless design and unrivalled craftsmanship.

To fuel the magical moments trackside, they will install our most advanced, powerful, and best-sounding Beolab loudspeakers and immersive TV Experiences. In their stores worldwide, look forward to a series of immersive events that celebrate the love of speed and music.

The Grand Prix of America is a Formula 1 race that was set to take place in New Jersey in 2013. Unfortunately, the plans fell through, and the race was abandoned.

The first event of the Grand Prix of America was supposed to occur on June 16, 2013. It never came to fruition. By late 2013, Bernie Ecclestone, the Formula One President and CEO, stated that promoters were in breach of contract. New proposals were welcome, and New Jersey was out of the running.

Reportedly, the event organizers in NJ did not comply with the terms and conditions of the race contract. Long-term financial problems were also reportedly to blame.

Fast forward almost a decade, and the city of Las Vegas is preparing to host its own Formula 1 race.

This will happen on November 16-18. The race, which will take place on Las Vegas Strip, expects an influx of traffic for the first-ever Las Vegas Grand Prix. The 3.8-mile track will offer a lovely view of famous landmarks, casinos, and hotels as drivers fly past round by round in the hopes of earning the win

Fashion meets Formula One in New York City as Scuderia AlphaTauri launches its 2023 AT04 car alongside drivers Yuki Tsunoda and team newcomer Nyck De Vries at New York Fashion Week. Premium fashion brand AlphaTauri also celebrated its debut in the US market with the two drivers dressed in outfits from the collections. 

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Scuderia AlphaTauri kickstarts their 2023 Formula One season with rookie Nyck De Vries, 28, joining the driver roster alongside Tsunoda. De Vries becomes the second Dutch driver on the grid alongside two-time world champion Max Verstappen.

The Dutchman already has considerable experience, earning his F1 seat off the back of winning the Eurocup Formula Renault 2.0, Formula Renault 2.0 Alps, FIA Formula 2 Championship and Formula E titles. He then claimed an impressive ninth on his F1 debut last September in his first race start with Williams Racing, substituting for a sidelined Alex Albon at the 2022 Italian Grand Prix.

De Vries said: “I’ve loved attending my first event as a Scuderia AlphaTauri driver. The opportunity to represent the brand at New York Fashion Week has been extremely special for me and really showed me what the brand is about. The AT04 livery looks great, and you can see how the sleek A/W collection has inspired it, so I can’t wait to see it on track.”

The Sherwin-Williams Company, the leading paints and coatings manufacturer, and the Mercedes-AMG PETRONAS Formula One Team have announced a new partnership.

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As an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, Sherwin-Williams has become the approved supplier of automotive paint and coatings for F1 cars. Building on the successful partnership with the two-time world champion Mercedes-EQ Formula E Team, Sherwin-Williams is continuing to deliver technology and product application innovation to the automotive industry, focusing on helping the Mercedes-AMG PETRONAS Formula One Team and other customers around the world reach next-level performance.

Brian Gallagher, President and General Manager, Automotive Finishes Division, Sherwin-Williams, said:

We are thrilled to support the Mercedes-AMG PETRONAS Formula One Team in this new partnership and are confident that our 150+ year history of quality and innovation will continue to be an asset to its car performance on and off the track. Both organizations have a proven track record of delivering excellence in their operations, pushing the technological boundaries of product performance, innovation and sustainability to propel our industry forward.

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS Formula One Team, commented:

We’re excited to welcome Sherwin-Williams into our partner ecosystem as an official provider of automotive paint for our cars. We have a shared commitment to innovation, performance and sustainability, making for a natural partnership. Their reputation for excellence in the global automotive finishes industry is second to none, and we look forward to working together in 2023 and beyond.