Motorsports Racing News & Blog Articles

Scuderia Ferrari and Harman Automotive are pleased to announce the renewal of their agreement. Technology partnership grows as Ferrari will become the first automaker to bring Harman’s in-cabin monitoring system to market in its next-generation road cars.

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Harman, an automotive electronics technology company and a subsidiary of Samsung Electronics Co., Ltd. focused on delivering consumer experiences at automotive grade, confirms it will continue as an Official partner of Scuderia Ferrari for a second Formula One season. The on-track marketing partnership extends to technology on the road, with Ferrari becoming the first automotive OEM to adopt a number of solutions from HARMAN’s in-cabin monitoring system, Harman Ready Care, for its next-generation road cars.

“A collaborative commitment to pushing the boundaries of what is possible in a car is the cornerstone of the partnership between Scuderia Ferrari and Harman Automotive,” said Christian Sobottka, President, Harman Automotive. “After a successful inaugural year, we look forward to continuing our Scuderia Ferrari partnership with an exciting new campaign for the 2024 race season. On the road, we will extend our technical partnership with Ferrari by delivering a number of key Ready Care safety features for its customers.”

For the 2024 Formula One season, the synergies between the two brands will be brought to life through an integrated marketing campaign focused on a shared commitment to innovation and excellence.

Stake F1 Team KICK Sauber will take another step towards a cleaner future by announcing a new partnership with Zero Petroleum, the leading producer of carbon-neutral synthetic fuel made from just air and water.

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Using carbon dioxide from the air and hydrogen from water, Zero developed and manufactured a whole-blend synthetic, non-biological fuel in a completely fossil-free process. It also opened the world’s first fully featured synthetic fuel plant near Oxford, UK, and has plans to build a commercial-scale plant that will begin production in 2026.

The partnership with Stake F1 Team KICK Sauber will bring together two brands committed to a sustainable future. Through its parent company, Sauber Motorsport AG, the Formula One team has been carbon-neutral since 2011 while continuing the implementation of processes designed to reduce its overall carbon footprint for both its headquarters and trackside operations.

The partnership also brings together two teams boasting decades of track experience and proven success in the sport. Zero’s CEO is Paddy Lowe, whose career in Formula One spans 32 years and incorporates a role in 12 World Championships and 158 race wins; the company’s team features a number of elite former F1 engineers, bringing the sport’s know-how and innovative attitude into the world of research.

DHL and Formula 1 have agreed on a multi-year extension that will see DHL, the world-leading logistics company, maintain its position as the longest-standing Global Partner of F1. The extended commitment is a testament to the unprecedented growth that F1 has experienced over recent years, as DHL continues to support the delivery of Grands Prix and F1 Events worldwide as an Official Logistics Partner.

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Huge strides have been made by Formula 1 to reach its Net Zero 2030 target, thanks to DHL working alongside logistics experts within F1 to identify innovative solutions to operate more sustainably. This continued collaboration will further reduce logistics-related carbon emissions in the coming years.

In 2023, the use of biofuel-powered trucks during the European leg of the season resulted in an average reduction of logistics-related emissions by 83% and this year, the fleet will more than double in size to 37 trucks. DHL has also switched to using more fuel-efficient Boeing 777 planes that reduce carbon emissions by 17% compared to traditional aircraft. For select European races on the 2024 calendar, DHL will use a new motorhome that will further reduce carbon emissions. Equipped with solar panels, charging and recycling stations, the motorhome will be launched later in the season and transported using a biofuel-powered truck.

Over the two decades that DHL and Formula 1 have worked together, the sport has experienced significant growth. DHL has been at the forefront of delivering the Fastest Lap and Fastest Pit Stop awards, two of a race weekend’s most coveted honours. The multi-year extension signifies a new, longer-term commitment to deliver the world’s most excellent sports and entertainment spectacle with innovation, inclusivity, and sustainability.

McLaren Racing and TUMI announced an expansion of their multi-year partnership into McLaren’s Extreme E and esports teams. The global lifestyle and luxury travel brand will become the Official Luggage Partner of the NEOM McLaren Extreme E Team and McLaren Shadow Esports Team for 2024 and beyond.

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TUMI has been the Official Luggage Partner of the McLaren Formula 1 Team and McLaren Automotive since 2019 and has provided both brands with premium luggage, backpacks and accessories that are built to last. The partnership expansion will further unify McLaren’s diverse virtual and physical racing portfolio and amplify the two brands’ shared passion for innovation, craft and precision.

As part of the partnership expansion, in collaboration with NEOM McLaren Extreme E, an Extreme capsule collection will be launched in March 2024. The capsule will feature sleek bags designed to suit both the everyday traveller as well as the needs of the NEOM McLaren Extreme E Team as they travel to remote locations around the globe.

The TUMI | McLaren Extreme capsule will include three new waterproof and lightweight products: the Terrain Backpack, Throttle Duffel and Rally Sling, all with pops of McLaren’s signature colour scheme. Each item in the collection can be packed flat and arrives in a vacuum-sealed reusable compression bag in an effort to minimise environmental impact.

New technology invented by Dutch team ‘Dutch Drone Gods’ delivers the fastest FPV drone single shot, following Max Verstappen’s brand new Oracle Red Bull Racing RB20 for a full lap of the Silverstone Circuit.

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The uninterrupted first-person-view (FPV) footage of Verstappen’s full lap of the Silverstone Grand Prix circuit was shot with a manually piloted drone that was custom-built for this purpose.

The 2024 car was brought up close and personal to viewers for the first time, marking the successful flight of a camera drone at such speed and duration, capturing high-definition video.

“I never thought I’d see a drone going that quick just for camera footage,” said Verstappen after seeing it in action on the circuit.

In the adrenaline-fueled world of motorsports, athletes are constantly pursuing ways to gain an edge, enhance performance, and maintain peak wellness. Cannabidiol products like weed pens, gummies, vapes, and oils are the rising stars in the toolkit of motorsports players who seek to redefine their physical and mental boundaries. This guide is a deep dive into the symbiotic relationship between motorsports players and CBD, exploring the reasons behind the explosive adoption of CBD within the motorsports community and offering a 360-degree view of the implications and applications of this burgeoning trend.

The Unique Demands of the Fast Lane

To understand why CBD resonates with motorsports athletes, one must first appreciate the unique rigours of their chosen arena. Unlike typical sports, motorsports place profound demands on the mind as much as the body. Drivers are tasked with maintaining intense focus for extended periods, often negotiating hazardous conditions at breakneck speeds. Muscle endurance is vital, and recovery from the inevitable wear and tear of high-speed manoeuvring is crucial. These unparalleled challenges require equally innovative solutions, and CBD appears to be one such answer.

CBD as a Performance Enhancer

CBD has been championed as a natural supplement that may potentially sharpen an athlete’s reflexes, boost their mental acuity, and improve their capacity for endurance. Anecdotal evidence from the motorsports industry suggests that Cannabidiol can provide a non-invasive, non-pharmaceutical performance boost, ideal for a sport where every millisecond counts.

McLaren Racing and Google today announced the expansion of their partnership. Google will continue as the Official Primary Partner of the McLaren Formula 1 Team and an Official Partner of the NEOM McLaren Extreme E Team.

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The partnership will continue to bring the best of Google products and technology to McLaren Racing. McLaren will use 5G-enabled Android devices and Chrome browsers across its operations both at the track and at the McLaren Technology Centre to help the team operate more effectively and boost performance.

During the previous season at the Qatar Grand Prix, McLaren achieved a world-record pit stop time of 1.8 seconds. This milestone was achieved with the support of Android phones, tablets, and smartwatches by the pit crew trackside, which allowed them to analyse practice videos quickly and securely share feedback with the team to enhance pit stop performance and save time.

The expansion will see an increased presence of Google Pixel. In addition, McLaren Racing will leverage Google Cloud’s AI technologies to help visualise race data and provide insights across the team, including radio sentiment. The teams will also collaborate to use AI to make processes more efficient and optimise resources, continuing the partnership’s focus on innovation to gain a competitive edge.

On an upcoming spring afternoon in the shadow of the United States Capitol, British racing legend and former Red Bull Racing driver David Coulthard will transform the world-revered Pennsylvania Avenue with an epic display of skill and showmanship for an unforgettable Showrun of the championship-winning RB7 F1 car in Washington DC.

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Coulthard, who gave Red Bull Racing its first-ever podium finish, will fire up the roaring power of the RB7 engine between 3rd and 7th Streets as he delivers the sights and sounds of F1 to current and future race fans of the DMV on Saturday, April 20 from 4-6 p.m. ET.

The Red Bull Showrun is free and open to the public and will feature a fan zone. Additional fan activities and events will be announced in the coming weeks.

Honda, Oracle, and Pirelli proudly support the Red Bull Showrun in DC.

In a world where the movement of goods and the operation of services are essential components of almost any business model, the management of a company’s fleet is a substantial and often complex task. Fleet management is not merely about getting from point A to point B; it is about how efficiently and cost-effectively your goods and services reach their intended destination. In this post, we’ll explore strategies to ensure your fleet is at its operational best, providing tips and practices that can significantly improve your bottom line.

Implement Dash Cams for Security and Accountability

Integrating dash cams into your fleet can be transformational. These small but formidable devices are not just about capturing scenic routes. Dash cams provide indisputable evidence in the event of an accident, which is crucial for insurance claims and legal protection. They can also monitor driver behaviour, reducing incidents through accountability and improved adherence to road safety practices. Dash cams are not an invasion of privacy; they are a tool that fosters a culture of responsibility and safety. From utilizing a dash cam with GPS tracking, which allows for real-time monitoring, to implementing a driver scorecard system based on recorded footage, dash cams offer practical solutions for fleet management. A fleet that’s outfitted with dash cams demonstrates an active interest in the security of its drivers and assets, which can lead to reduced insurance premiums – a welcome boon to any company’s finances.

Regular Maintenance Checks

Preventive maintenance is the linchpin of any successful fleet management strategy. Keeping a vigilant eye on the health of your vehicles means you can address potential issues before they lead to expensive breakdowns. Regular maintenance checks ensure that your fleet is operating safely and efficiently, which extends the life of the vehicles and maximizes your return on investment. In addition to scheduled maintenance, it’s vital to instil a sense of ownership and care among your drivers. By training your team to perform basic checks on their vehicles before each trip, they become partners in the quest for a well-maintained fleet. Simple tasks like monitoring tyre pressure and fluid levels and ensuring that the lights are working can save significant time and resources in the long run.

Utilize Fleet Management Software

Data is a powerful ally when it comes to managing your fleet. Fleet management software provides you with a centralized platform for monitoring vehicle and driver performance in real-time. These platforms offer a range of features, from tracking fuel consumption and route efficiency to predictive maintenance scheduling and even compliance management to stay ahead of regulations. Fleet management software not only furnishes you with the data you need to make informed decisions but can also automate many administrative tasks, freeing up your time to focus on the strategic aspects of fleet management.

Driver Training Programs

Investing in your drivers is an investment in your fleet. Conducting regular training programs has a twofold benefit. Firstly, it ensures that your drivers are skilled in the latest driving techniques and road rules, which can lower the risk of accidents. Secondly, it provides them with the knowledge to make efficient and strategic choices while on the road, which can lead to fuel savings and route optimization. Training need not be confined to the classroom. Simulation software and on-road coaching programs can create dynamic learning environments that mimic real-world conditions, providing practical, hands-on experience that translates into improved performance.

Finding the current value of your car is a smart move, especially when you want to sell or replace it. According to a recent UK study, several factors, including mileage, service and accident history, previous owners, engine condition, and car age, can affect the value of used vehicles. Therefore, it’s essential to have the right information to help you determine the best resale value for your car. To ensure you are getting a reasonable resale amount when selling, below are six helpful steps.

Figuring out your car’s value requires more than just a glance at the odometer. Cars depreciate or appreciate for many reasons, with some particular vehicles increasing in worth as time goes on. This is mostly common with high-end brands and popular models. Newer motors can also lose value faster, but if they’re still under warranty, they could be worth more. It’s all about understanding the kind of vehicle you have. Also, you must keep your car in good condition, as any bumps and scrapes it’s had could reduce its worth. And this leads to the next point. 

Your car’s appearance is crucial when it comes to valuation. That’s why many auto adverts display the car’s interior and exterior, as the look and feel can help close a sale. Such elements include windows, leather seats, and the finish, among others. These little highlights make a significant difference. A car in good condition needs minimal convincing, while a dented, scratched-up one will likely not fetch much. Fortunately, there are a few things you can do to your interior and exterior to ensure you sell quicker and get more from the sale. That includes regular maintenance and proper car storage.

Fancy spoilers and neon lights may give your car an extra touch but could negatively impact your asking price. While some modifications might be trendy for your car’s make, buyers often worry about the insurance hassles. Most companies frown upon excessive modifications, making it harder to get covered. However, little changes like a private number plate are fine and can even help your vehicle’s value appreciate over time. So, if you have a custom number plate, you can search for relevant topics like value my number plate online to determine its current value. 

Believe it or not, the one selling the car can also make a huge difference in the vehicle’s value. For instance, a vehicle from an unknown individual may not attract the same price as one from a trusted dealership. That is because research reveals that most private sellers don’t usually follow the same rules as professional dealers. Due to this, there’s a chance of surprises lurking under the bonnet. People buying want peace of mind, and a dealership purchase usually offers that. So, if you bought from a reputable dealer, it’s best to add it to your marketing message to help increase the resale value compared to buying from someone from down the street. Remember, trust is key, and a dealership pedigree adds a shine to your asking price. 

Alpine Motorsports and Businessolver announced a multi-year partnership. Businessolver is a leading provider of employee benefits and human resources (HR) technology. Aligned by the shared values of people-centred innovation, the two organizations are entering new territory as the only such partnership in the benefits technology sector.

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Businessolver will be present across all of Alpine’s Motorsports programme, which includes BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, Rac(H)er and other projects.

Jon Shanahan, Businessolver President and CEO, said:

Partnership has been a strategic pillar for Businessolver since the company was founded. Like Alpine, we recognize the exponential growth that comes from the right pairings. With our shared commitment to innovation, empathy, and diversity, Alpine and Businessolver will no doubt reach our collective goals even faster as partners.

From pioneering technology, like our proprietary, machine-learning artificial intelligence (AI), Sofia, to deploying groundbreaking research, like our annual State of Workplace Empathy report going on the 9th study, Businessolver is most comfortable when we’re maintaining the lead.

In the first partnership of its kind, the FIA and AlphaTauri joined forces, welcoming them as their official clothing partner.

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Over this significant three-year partnership, AlphaTauri will equip all FIA staff with clothing and accessories, redefining how style and convenience intertwine with the world of motorsport. AlphaTauri will also be the official partner of the prestigious FIA Prize Giving Ceremony. This strategic collaboration aligns two organizations that are deeply committed to innovation.

Mohammed Ben Sulayem, FIA President, shared his thoughts on the collaboration, stating:

The FIA has always been a pioneer in leveraging technology and innovation to enhance the world of motorsport. Our staff work tirelessly behind the scenes to ensure the safety and success of motorsport events worldwide. This partnership with AlphaTauri enables us to bring comfort and style to our FIA clothing range. AlphaTauri’s innovative approach and dedication to fashion make them the perfect partner.

Ahmet Mercan, CEO of AlphaTauri, said:

Becoming the official clothing partner of the FIA is a fantastic opportunity for AlphaTauri to continue showcasing how innovation and technology can be seamlessly integrated into fashion. This partnership is a significant step, and we are proud to equip the FIA staff with our products, which reflect not only our commitment to style but also our dedication to enhancing convenience through our designs.

Stake F1 Team Kick Sauber will tap into the heritage and history of one of the most legendary brands in motorsport as the team proudly launches a new partnership with Sunoco and Energy Transfer, its parent company.

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Sunoco is a name that is synonymous with motorsport. The brand has been featured in the world’s most prestigious competitions and events that shaped motor racing into what we know today. From Can-Am to American sportscars, up to long-running successful partnerships with NASCAR and IndyCar, Sunoco represents the racer’s choice of performance fuels in the United States and beyond, with products designed for the track and beyond. It’s into this rich vein of racing heritage that Stake F1 Team Kick Sauber slots in, ready to bring the Sunoco brand into the world of Formula One for the first time since 1971 and to write a new, prestigious page of this history.

Founded in Pittsburgh in 1886, Sunoco boasts a historic reputation for innovation and quality, with a rich heritage of over 130 years in the industry. Throughout the decades, Sunoco expanded its operations and capabilities across its robust distribution network, developing innovative technologies for its customers and establishing itself as an iconic American brand and a synonym of excellence.

Established in 1996, Energy Transfer, Sunoco’s parent company, is one of the largest energy infrastructure companies specializing in transporting, storing, and terminalling natural gas, natural gas liquids, crude oil, and refined products. With over 125.000 miles of pipelines and related assets traversing over 44 states and international offices in Beijing and Panama City, Energy Transfer is one of the top 50 largest corporations in the United States.

DP World and McLaren Racing announced a partnership expansion, which will see the global supply chain company featured on the McLaren MCL38’s dynamic branding panels throughout the 2024 season.

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The partnership between DP World and McLaren began in 2023, supporting the McLaren Formula 1 Team to drive enhanced efficiency, reimagining the team’s supply chain to make it faster, more innovative and more sustainable.

McLaren was the first Formula 1 Team to use dynamic branding technology on its race cars in 2022 in collaboration with Seamless Digital. Pioneering and cutting-edge technology will be used exclusively with DP World, allowing them to change branding dynamically for both race cars. A two-display system will be integrated around the cockpit throughout the 2024 season.

DP World branding will continue to be present on the chassis side of the MCL38 and driver overalls of McLaren Formula 1 drivers Lando Norris and Oscar Piastri and several other McLaren touchpoints for the 2024 season.

Hilton and McLaren Racing announced an extension to their partnership yesterday. Hilton, the leading hospitality company, continues as the Global Hotel Partner of the McLaren Formula 1 Team. The multi-year extension will celebrate the partnership’s 20th anniversary in 2025, making Hilton McLaren Racing’s longest-standing current partner.

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Since 2005, Hilton has served as the McLaren Formula 1 Team’s home-away-from-home, creating the stays that help everyone on the team perform their best throughout the race weekend.

Through the partnership, McLaren fans get access to unique content and experiences. And Hilton Honors members can get unprecedented, money-can’t-buy access to the McLaren Formula 1 Team. In 2023, this included hosting Hilton’s Stay on the Grid at its trackside hotels in Las Vegas and Silverstone, with exhilarating and surprising experiences for guests and racegoers.

This year, Hilton and McLaren are gearing up to create even more exclusive access and content across the racing calendar, including the signature “Join the Team” experience that puts one lucky Hilton Honors member and their guest in a team kit and embedded in the garage for a race weekend.