Motorsports Racing News & Blog Articles

The engine’s roar, the tyres’ grip, the exhilarating feeling of the wind as you cruise on the road – owning a motorcycle is an experience beyond transportation; it’s a lifestyle. But, beyond performance, the aesthetics of your metal steed express your personality and style. If you want to revamp your ride’s look, you’ve come to the right place. Here are eight essential upgrades with heads turning as you ride by.

1. Custom Seat Covers

Custom seat covers enhance comfort for you and your passenger and make a style statement. Choose from classic leather, vintage diamond-stitched patterns, or bold colours to transform your bike’s appearance. Tailor them to include extra padding or ergonomic designs for long-haul comfort. Stand out with a motorcycle that looks great and prioritizes rider-centric tweaks.

Aside from personal style, these covers offer essential protection against the elements. With high-quality materials such as UV-resistant vinyl or waterproof textiles, your seat remains shielded from sun damage and rain, staying in impeccable condition for years. Remember, the right custom motorcycle seat covers complement the bike’s overall aesthetic and preserve the integrity of the seat underneath. This investment will pay off in the long run, as you’ll avoid replacing your seat due to wear and tear.

2. LED Lighting Upgrades

Upgrade your motorcycle with LED lighting that illuminates and enhances its style. These energy-efficient lights provide improved visibility at night and give your bike a modern edge. You can customize your bike with options from white headlamps to colourful accent lights to match your vision. LED lights also have a longer lifespan, reducing replacements and saving you money in the long run.

Installing LED lights offers a world of customization. Riders can add under-glow kits, dynamic signal lights, and smartphone-controlled systems for on-the-fly personalization. Imagine adjusting your motorcycle’s colour and pattern with just a few screen taps — a modern twist that makes your bike stand out. These lighting kits can often be a rewarding DIY project, giving your bike a unique look and the satisfaction of a hands-on upgrade.

You can make all the plans you want for your life, but don’t be surprised when a curveball comes your way. In many cases, these curveballs can completely derail your lifestyle. The only thing that is predictable about life is its unpredictability, and few things are more difficult to handle than a traumatic physical injury.

In an instant, your whole life can change. One minute, you have a body that is working in perfect condition, and the next, you are suffering from lifelong disability. These moments can be incredibly traumatic, making it difficult to move on and accept the changes to your lifestyle. If there is no hope of total recovery, then the emotional damage is even more severe.

Learning to adapt to a new lifestyle after a physical injury is challenging but necessary. Even if recovery is possible, it may take a long time, and you will have to be patient. It is important to follow the steps laid out by your doctor to adjust to your body’s new needs. Here are a few tips to help you deal with these traumatic physical injuries.

Don’t Push Past Your Limits

A bad injury is very disruptive. Perhaps you are missing a lot of time at work, or you want to get back to enjoying the activities you normally engage in. This creates a temptation to push yourself beyond the limits to heal quickly. However, doing so would be a huge mistake. The damaged areas of your body are not yet ready to carry that load, and rushing them back into it could lead to a new injury or an aggravation of the old one. Understand what your new limits are, and do not push beyond them. Otherwise, your recovery time could double and force you to maintain this new lifestyle for much longer than you thought.

Prioritize Emotional Recovery

Physical recovery is crucial when you have suffered from a major injury, but it is not the only aspect of wellness to think about. For example, maybe you are navigating lifestyle changes after a car accident. You have lost mobility in your legs and will be in a wheelchair for a while. This change can be devastating from an emotional standpoint. Perhaps this will be the first time that you prioritize your mental health. A support group or therapist could be a vital resource when you are dealing with grief from the loss of your previous lifestyle. Seek professional help to find an outlet for your emotional frustrations so that you do not take it out on your family or friends.

NetApp and Aston Martin Aramco Formula One Team have renewed their ongoing partnership ahead of the 2024 FIA Formula One World Championship.

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Today, the Aston Martin Aramco Formula One Team announced the renewal of its partnership with NetApp, the intelligent data infrastructure company, ahead of the 2024 FIA Formula One World Championship.

Alongside the partnership extension, NetApp becomes the British team’s Global Data Infrastructure Partner. Data drives everything in Formula One, and NetApp has been pivotal on the journey with Aston Martin Aramco from the beginning, joining forces in 2021 as the team returned to the sport following a 60-year absence.

The partnership has brought stability, reliability and performance to the team’s trackside operations and at the new AMR Technology Campus at Silverstone.

Williams Racing is proud to announce a new strategic partnership with VAST Data. VAST Data, which helps organisations unlock the full power of their data, joins Williams as an Official Partner and technology vendor for the 2024 season and beyond. Serving customers around the world, VAST Data will see its logo carried on driver overalls and the FW46 piloted by Alex Albon and Logan Sargeant in the upcoming Formula 1 season.

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In a typical race weekend, the hundreds of sensors on a Williams F1 car will generate one terabyte (1TB) of data – equivalent to streaming 166 two-hour HD films, filling four 256 GB personal computers, or 1,300 physical filing cabinets of paper. Designing and simulation-testing the car generates hundreds more terabytes. Understanding the wealth of data Formula 1 cars produce is critical to on-track success, and VAST Data’s expertise in managing and processing large datasets can help optimise the team’s performance.

The new partnership is the latest step in Williams’ transformation – building capabilities on and off track in pursuit of long-term success. With an almost unrivalled legacy of nine Constructors’ World Championships, seven Drivers’ Championships and 114 race wins since first taking to the track in 1977, the team is focused on making history again.

The announcement comes as Williams prepares to reveal its 2024 livery at a season launch event in New York on Monday, February 5. The official Williams Racing app and WilliamsF1.com will show a live stream of the event at 0940 EST/1440 GMT.

Formula 1 has today announced a five-year extension with Suzuka Circuit, Japan. The extension will see the iconic venue remain on the F1 calendar until 2029.

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The high-speed, 18-corner Suzuka Circuit is a favourite of drivers and fans alike, with the iconic ‘S’ Curves and 130R highlights around what is one of F1’s most celebrated tracks. Suzuka has hosted many memorable moments in Formula 1, with 12 Drivers’ Championships settled there, including most recently in 2022 when Max Verstappen sealed his second consecutive title.

In April 2024, the Japanese Grand Prix will move to a new slot between races in Australia and China as part of F1’s efforts to rationalise its calendar and become net zero by 2030. This move creates a more efficient flow of races and reduces the distance freight travels worldwide. Japan’s world-famous cherry blossom season will also be in full bloom, offering fans the opportunity to take in fantastic racing and one of Earth’s most iconic natural spectacles.

Last year’s Japanese Grand Prix was attended by 222,000 passionate fans across the race weekend, up from 200,000 in 2022. More than 20,000 people attended the first-ever F1 Fan Festival in downtown Tokyo, with appearances by drivers including Max Verstappen, Sergio Perez, Esteban Ocon, and hometown hero Yuki Tsunoda.

The Mercedes-AMG Petronas F1 Team and Lewis Hamilton will part ways at the end of the 2024 season. Lewis has activated a release option in the contract announced last August, and this season will, therefore, be his last driving for the Silver Arrows. The news brings an end to what is currently a 17-year-long relationship in F1 with Mercedes-Benz and an 11-year-long partnership with the works team.

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Toto Wolff, Team Principal & CEO, commented:

In terms of team-driver pairing, our relationship with Lewis has become the most successful the sport has seen, and that’s something we can look back on with pride; Lewis will always be an important part of Mercedes motorsport history. However, we knew our partnership would come to a natural end at some point, and that day has now come. We accept Lewis’s decision to seek a fresh challenge and part ways, and our opportunities for the future are exciting to contemplate. But for now, we still have one season to go, and we are focused on racing to deliver a strong 2024.

Lewis Hamilton added:

Being involved in a car accident can be a traumatic and life-changing experience. Not only do you have to deal with the physical injuries, but also the emotional and mental toll it takes on you. It’s not uncommon for people to struggle with adjusting to their new reality after an accident. However, despite the challenges that come with navigating lifestyle changes after a car accident, there is hope for a better and more fulfilling future.

In this blog post, we will discuss how to navigate lifestyle changes after a car accident and what you can expect during your recovery journey. Let’s get started.

Seek Professional Help

One of the first steps to navigating lifestyle changes after a car accident is seeking professional help. This can include therapy, counselling, or support groups. These professionals are trained to help individuals cope with and overcome the emotional and mental toll of a car accident. They can provide you with tools and techniques to manage your thoughts and emotions, as well as offer a safe space for you to express yourself.

It’s important to remember that seeking help is not a sign of weakness but rather a proactive step towards healing and recovery. Don’t be afraid to reach out for professional support, as it can make a significant difference in your journey towards adjusting to your new lifestyle.

Get Legal Assistance

Another important aspect of navigating lifestyle changes after a car accident is seeking legal assistance. This is especially crucial if the accident was caused by someone else’s negligence or recklessness. For instance, you can contact car accident lawyers in Pittsburgh, Pennsylvania, to help you with legal proceedings and insurance claims. They can guide you through the legal process and ensure that your rights are protected.

H. Moser & Cie. proudly announces its partnership with Alpine Motorsports, taking central stage as the First Global Partner of Alpine Motorsports. H. Moser & Cie. will be present across all of Alpine’s Motorsport programme, which includes the BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, Rac(H)er and other projects. This dynamic collaboration brings together two entities synonymous with innovation, heritage, and an unwavering commitment to excellence.

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H. Moser & Cie., known for its elegant and sophisticated timepieces, will be the Timekeeping Partner of Alpine Motorsports across all disciplines.

This truly global partnership between Alpine Motorsports and H. Moser & Cie. is a union that seamlessly blends the precision of horology with the speed and accuracy of racing.

The connection between H. Moser & Cie. and Alpine Motorsports goes beyond the surface. Both brands have emerged from rich histories, displaying a nimble and outsider approach. From its foundation in 1955, Alpine modified Renault cars for racing and created one of the most iconic rally cars of the 20th century. H. Moser & Cie., despite its almost 200-year history, is the challenger in the watchmaking world, renowned for its minimalist philosophy and its outspoken positions. Born out of true entrepreneurial endeavours, H. Moser & Cie. and Alpine Motorsports have shown a similar maverick spirit and bold attitude. There is also a solid emotional connection between the two brands since the Meylan family, owner of H. Moser & Cie., has a profound history with Alpine cars, owning and racing them. This collaboration is a testament to a bond that is always there, waiting to be explored.

CEVA Logistics and Ferrari have signed a new multi-year agreement to continue providing all logistics services for Scuderia Ferrari’s cars and equipment during Grand Prix events, as well as for GT races and Ferrari Challenge events.

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This extension strengthens the relationship and mutual trust between two renowned brands in motorsport and logistics. As a Team Partner of Scuderia Ferrari, the CEVA Logistics logo will remain on the team’s new 2024 single-seater vehicles and the drivers’ and racing team’s equipment and clothing. The new 2024 single-seater will be unveiled on February 13. Besides its brand exposure in the Formula 1 World Championship, CEVA Logistics will be visible in other series, such as the GT Ferrari Challenge.

Scuderia Ferrari has participated in every edition of the Formula 1 World Championship since 1950 and holds the record for the most Grand Prix wins, with 243 victories and 16 Constructors’ World Championships. CEVA Logistics continues to strengthen its international positioning as part of its goal to become one of the world’s Top five logistics players.

The Formula 1 World Championship continues to grow in terms of media coverage, attracting hundreds of millions of TV viewers every year and maintaining its progress in the main motorsports markets, namely Brazil, China, France, Germany, Italy, Russia, South Korea, Spain, the UK and the USA. With the increase in the number of Grand Prix per season and the return of the Chinese leg in 2024, Formula 1 is strengthening and consolidating its global presence.

JCB and Aston Martin Aramco Formula One Team are proud to announce the extension of their partnership ahead of the upcoming 2024 FIA Formula One World Championship. The two iconic British brands have enjoyed much success together since 2019, celebrating a shared commitment to innovation, collaboration and high-performance engineering. JCB’s distinctive logo will feature on Aston Martin Aramco’s new Formula One car, the AMR24, which will debut on 12 February.

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With a wealth of engineering excellence and award-winning products, JCB will continue to support Aston Martin Aramco as the team looks to build on its best season to date after claiming eight Formula One podiums and 280 points in 2023. The extended partnership between two industry leaders successfully enables knowledge exchange, with a focus on efficient and sustainable business practices, facilitating an alliance that fosters growth and drives technical innovation.

JCB’s world-class equipment has been instrumental in the construction of the state-of-the-art Aston Martin Aramco Formula One Technology Campus (AMRTC), which opened its first phase in the summer of 2023. The equipment continues to be fully utilised in the rapid construction of two additional facilities that will house the team’s new Wind Tunnel as well as its events and wellbeing space.

Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Aramco Formula One Team, said:

After sharing an exciting Formula 1 season, Bang & Olufsen and Ferrari announce the renewal of their partnership for the 2024 and 2025 seasons.

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Bang & Olufsen will again be featured on Ferrari’s SF-24 Formula 1 car with prominent logo placement. It will continue to work closely with the Maranello-based team to build immersive sound experiences on the trackside and in Bang & Olufsen stores worldwide. In the 2023 season, Bang & Olufsen hosted several successful events, showcasing how the company’s portfolio of high-end TVs and speakers deliver the most powerful and captivating off-track viewing experience for Formula 1 fans—two icons in a partnership that embodies the best of both brands.

Bang & Olufsen’s partnership with Scuderia Ferrari goes beyond collaborating with the racing division. In 2024, the two brands will continue to entice clients by launching new and exciting unique edition products.

CEO of Bang & Olufsen, Kristian Teär, is excited about what the 2024 season will bring:

We have been delighted with our partnership and hope to elevate it further this coming season. Like Ferrari, we have a proud history of world-class performance, innovation, and exceptional craftsmanship. In the past year, we have shown Ferrari brand lovers and the Formula 1 community the immersive experiences our products can deliver. We can continue working together to create even more magical moments.

Ferrari is proud to announce a new partnership with Peroni Nastro Azzurro 0.0%, the Italian super-premium beer brand owned by the Asahi Europe & International group. The multi-year collaboration thus brings together two major Italian brands, with Peroni Nastro Azzurro 0.0% partnering not just Scuderia Ferrari in Formula 1 but also the Ferrari Challenge Trofeo Pirelli, one of the best-known one-make racing series, this year in its 32nd season.

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Being two Italian companies, Ferrari and Peroni’s partnership cannot help but be built on passion and style. It is aimed at Prancing Horse fans worldwide, with initiatives to boost their experience as Ferrari supporters.

To celebrate the partnership and give a taste of the experiences to come, Peroni Nastro Azzurro 0.0% will launch a series of limited-edition products, starting with Tifosi Nastro Azzurro 0.0% as an affectionate nod to the Scuderia Ferrari fans.

Peroni will also collaborate with the FIA-sanctioned Ferrari Challenge Trofeo Pirelli, the one-make series that, for 32 years, has brought together dream cars and accomplished amateur racers at some of the world’s most iconic race tracks.

OMP and Aston Martin Formula One Team are pleased to announce the start of a multi-year partnership in which the famous brand becomes the new official racewear supplier for the team.

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From the 2024 Formula One season, race drivers Lance Stroll and Fernando Alonso, as well as the reserve and test drivers, will use OMP products, including the top-of-the-line ONE-SL suit, paired with custom-made gloves, shoes and underwear to meet their safety, performance and comfort requirements. Mechanics will also be equipped and protected by OMP items, including specific fireproof suits and shoes, to help them perform at the highest level during vital pitstops.

The debut of the AMR24, scheduled for 12 February 2024, will also represent the first opportunity to admire the new OMP racewear created for the Aston Martin Aramco Formula One Team drivers.

The 2024 FIA Formula One World Championship will kick off with the Bahrain Grand Prix on 2 March, preceded by official pre-season testing on February 21-23.

Shamir and Alpine F1 Team are proud to announce a renewed partnership. Shamir Optical Industry has become an Optical Performance Partner. The extended multi-year collaboration marks a continued commitment from both Alpine and Shamir following four years of successful partnership in Formula 1.

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Shamir, a world-leading producer of high-performance lenses, and the BWT Alpine F1 Team have implemented several projects and initiatives involving Shamir’s vision performance labs. Shamir, part of the EssilorLuxottica Group, was instrumental in evaluating the team’s needs for advanced visual performance and has delivered the most advanced safety equipment and lenses for optimum vision.

In 2023, Shamir also introduced SHAMIR DRIVER INTELLIGENCE to improve driving performance and safety by enabling sharp and clear vision with less glare, day and night, and in low light conditions. Providing exceptionally wide and clear visual fields and enhanced colour contrasts, these innovative lenses help drivers adjust to changing light, reduce eye fatigue, and improve reaction time, leading to enhanced performance on the road. The development process incorporated direct feedback from the BWT Alpine F1 Team.

BWT Alpine F1 Team and Shamir are now looking forward to continuing their fruitful partnership.

Building on their official partnership, Aston Martin and Girard-Perregaux have jointly created a spectacular new timepiece, reimagining ‘the bridge’, one of the oldest mechanical signatures in watchmaking. A new addition to the famous Bridges collection, the Neo Bridges Aston Martin Edition showcases functional components often hidden from view and brings them to the fore. Inspired by Aston Martin’s next generation of sportscars, designers took influence from the world’s first Super Tourer, DB12, with the new watch reflecting the car’s sculpted contours and sharp lines.

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Blending beauty and engineering

In 2021, Girard-Perregaux was announced as the Official Watch Partner of the ultra-luxury British brand Aston Martin. Both companies have a rich heritage, with over 300 years of combined history, operating in the rarefied world of luxury. Moreover, the iconic British marque and Swiss Manufacture are synonymous with design excellence and no-compromise engineering, making them a perfect match. The collaboration between the two leaders has seen the creation of some truly exceptional timepieces, each proudly bearing the name of both marques.

Aston Martin and Girard-Perregaux unveil their fifth co-branded timepiece in their long-standing collaboration. The Neo Bridges Aston Martin Edition is driven by both parties’ passion for pushing the performance envelope regarding design and watchmaking expertise. It is contemporary and seamlessly blends beauty and engineering to deliver breathtaking performance.

Marek Reichmann, Executive Vice President and Chief Creative Officer, Aston Martin Lagonda, remarks:

From the start of our relationship with Girard-Perregaux as our Official Watch Partner, it was clear that we had a shared passion for precision and performance design. Our exchange of ideas about design details and specifications flowed openly and naturally, and the watches bearing our names have been authentically co-built through a shared spirit of true collaboration.