Today, American Express and Formula 1 announced a multi-year regional partnership that will make American Express the Official Payments Partner of F1 in the Americas, with races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. American Express is also proud to support the F1 Academy, F1’s all-female racing series committed to creating equal opportunities for women in the sport, as it strives to increase opportunities for female participation in motorsport, both on and off track.
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The multi-year sponsorships add to American Express’ world-class portfolio of sports and entertainment partnerships across the globe, including basketball, tennis, golf, music, theatre and more. Formula 1 is the first new sports vertical American Express has sponsored in over a decade and its first multi-market sports partnership, further cementing its dedication to bringing Card Members incredible access and experiences globally.
Elizabeth Rutledge, Chief Marketing Officer, American Express, said:
The F1 fan base and viewership has grown exponentially over the past several years. We are thrilled to bring the exclusive access and unique experiences that American Express is known for to our Card Members and racing fans. Adding F1 to our global portfolio of partnerships helps us continue to create meaningful value for our customers in the areas they’re most passionate about.
Jonny Haworth, Director of Commercial Partnerships, Formula 1, said:
We are thrilled to welcome American Express as an Official Partner of Formula 1 in the Americas. As we continue to grow our presence in the US, we believe they will introduce a new wave of fans to the sport by offering premium once-in-a-lifetime moments to their Card Members and support F1 in our efforts to enhance further and elevate the fan experience in this crucial market. It’s also fantastic to see a significant global brand supporting F1 Academy and the work the series does to drive lasting change in our sport.