Who is taking the lead on F1 Instagram

Formula 1 continues to grow in popularity among a new generation of fans, this is thanks to the Netflix series Drive to Survive and the Twitch quartet keeping us all entertained during the lockdown.

With this their Instagram accounts are continuing to grow, Grange has taken a look at the engagement rate, potential earnings from sponsored posts and average likes of the current Formula 1 drivers to analyse their social activity.

The lists are fully searchable by the number of followers, likes, engagement rate and earnings. Click on the names or photos for each Instagram profile and most importantly, enjoy!

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Formula 1 Drivers Instagram rankings 

Picture	Pos	Driver	Followers	Following	Average likes	Engagement rate	Average earnings per post
	1.	Lewis Hamilton	23,623,153	785	777,696	3.33%	$46,649 - $77,748
	2.	Max Verstappen	5,665,066	669	467,159	8.27%	$11,249 - $18,748
	3.	Charles Leclerc	5,294,355	919	571,330	10.82%	$10,517 - $17,529
	4.	Daniel Ricciardo	5,233,483	438	447,488	8.57%	$10,402 - $17,336
	5.	Lando Norris	3,837,521	167	508,139	13.31%	$7,610 - $12,683
	6.	Fernando Alonso	3,479,578	220	78,926	2.28%	$6,914 - $11,523
	7.	Carlos Sainz	3,267,198	573	311,595	9.58%	$6,483 - $10,805
	8.	Kimi Räikkönen	2,515,804	34	254,334	10.25%	$4,9445 - $8,241
	9.	Sergio Perez	2,436,838	206	222,429	9.16%	$4,845.75 - $8,076.25
	10.	Valtteri Bottas	2,351,696	464	103,059	4.39%	$4,674 - $7,791
	11.	Pierre Gasly	2,189,585	1,017	307,608	14.07%	$4,355 - $7,259
	12.	George Russell	2,136,959	495	380,664	17.92%	$4,235 - $7,059
	13.	Mick Schumacher	1,965,258	52	108,779	5.56%	$3,896 - $6,493
	14.	Esteban Ocon	1,093,641	810	92,984	8.54%	$2,173 - $3,621
	15.	Antonio Giovinazzi	691,939	712	46,914	6.82%	$2,060 - $3,434
	16.	Yuki Tsunoda	595,816	327	44,317	7.47%	$1,778 - $2,963
	17.	Lance Stroll	594,637	323	32,064	5.41%	$1,776 - $2,960
	18.	Nikita Mazepin	394,481	453	31,387	8.02%	$1,181 - $1,969
	19.	Nicholas Latifi	271,476	430	26,482	9.80%	$813.75 - $1,357
	20.	Sebastian Vettel	0	0	0	0	0

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Formula 1 Teams Instagram rankings

Picture	Pos	Team	Followers	Following	Average likes	Engagement rate	Average earnings per post
	1.	McLaren Racing	7,820,904	72	152,623	1.95%	$15,540 - $25,900
	2.	Mercedes-AMG F1 Team	7,523,746	27	101,655	1.35%	$14,949 - $24,915
	3.	Scuderia Ferrari	6,903,681	25	89,717	1.30%	$13,709 - $22.848
	4.	Red Bull Racing	6,440,770	106	103,745	1.61%	$12,796 - $21,326
	5.	Alpine F1 Team	2,113,938	127	15,609	0.74%	$4,1988 - $6,998
	6.	Aston Martin F1 Team	1,923,453	217	42,309	2.20%	$3,819 - $6,365
	7.	Scuderia AlphaTauri	1,848,820	146	22,643	1.23%	$3,671 - $6,118
	8.	Williams Racing	1,720,912	149	36,127	2.11%	$3,415 - $5,692
	9.	Haas F1 Team	1,534,163	80	18,193	1.19%	$3,048 - $5,080
	10.	Alfa Romeo Racing	1,436,139	282	68,189	4.77%	$2.854 - $4,765

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Key findings:

7 time World champion Lewis Hamilton is leading the pack with a whopping 23.1 million followers on Instagram.  His rumoured 2022 teammate George Russell has the highest engagement rate of all the drivers (15.42%).  Full-time streamer, part-time driver Lando Norris comes in second with an engagement rate of 13.08%.  Potential earnings – Lewis Hamilton could potentially earn £33,784 – £56,306 per sponsored post. Instagram mirrors the championship with Lewis Hamilton being in first with the most followers and Max Verstappen taking second.  Sebastian Vettel is the only account we could not analyse as he is the only driver who has no social media accounts. McLaren Racing wins the Instagram constructors championship with 7.6 million followers, followed by Mercedes with 7.3 million.  Red Bull miss the podium, being the fourth most followed team with 6.2 million followers behind Ferrari who have 6.7 million. Formula 1 has 14,692,661 followers, which makes their account the second most popular behind Lewis Hamilton. Pirelli Motorsport has 631,441 followers and has the fastest growing audience in F1. We will review the top 20 independent Formula 1 related accounts in the near future. (function($){ $(window).on("resize", function(){ var sid = "49"; var object = $(".bsaProContainer-" + sid + " .bsaProItemInner__img"); var animateThumb = $(".bsaProContainer-" + sid + " .bsaProAnimateThumb"); var innerThumb = $(".bsaProContainer-" + sid + " .bsaProItemInner__thumb"); var parentWidth = "728"; var parentHeight = "90"; var objectWidth = object.width(); if ( objectWidth < parentWidth ) { var scale = objectWidth / parentWidth; if ( objectWidth > 0 && objectWidth != 100 && scale > 0 ) { animateThumb.height(parentHeight * scale); innerThumb.height(parentHeight * scale); object.height(parentHeight * scale); } else { animateThumb.height(parentHeight); innerThumb.height(parentHeight); object.height(parentHeight); } } else { animateThumb.height(parentHeight); innerThumb.height(parentHeight); object.height(parentHeight); } }); $(document).ready(function(){ $(".bsaProItemInner__img").trigger("resize"); }); })(jQuery);

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