WEB Eyewear and Alfa Romeo F1 Team ORLEN enter a multi-year partnership starting 2022 and they will be protagonists of a new adventure in the extraordinary Formula One World Championship.
Click here to subscribe to our print edition!
A story of heroic drivers connects these two brands. The WEB brand was inspired by the eyewear worn by the first civil aviation pilots in the 1930s. After years of accompanying people on exciting trips, today the WEB EYEWEAR story has transformed and evolved as it follows a new path, joining Alfa Romeo F1 Team ORLEN on the world’s most exclusive motorsport.
Both brands are ready to dazzle this year. WEB EYEWEAR, since 2008 house brand of Marcolin, a worldwide leading eyewear company, aims to expand its international reach by enhancing its image through a new look and a production process based on cutting-edge techniques and outstanding quality materials. Sauber Motorsport, the Swiss team managing the presence of Alfa Romeo, one of Italy’s and the world’s most prestigious racing marques in Formula One, is one of only ten outfits in the world authorized to use the prestigious “F1 Team” moniker: entering 2022, it is pushing its history of innovation and technological prowess to compete at the highest level in one of the most disruptive championships in Formula 1 history.
These new entities have announced their shared commitment to becoming protagonists starting next season and are looking forward to being in the spotlight on the global stage.
“WEB EYEWEAR’s ambition is to create a new chapter of its own story, credible and consistent with the Brand legacy but aimed to look forward in a global scenario” – comments Fabrizio Curci, Marcolin CEO & General Manager. “The partnership with Alfa Romeo F1 Team ORLEN is certainly a significant added value to this path. We are thrilled to step into the Formula One world alongside a so important Brand”.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN, adds: “We are delighted to start our journey with WEB EYEWEAR. Their commitment to style is a perfect match for our team, a blend of Italian elegance and Swiss precision, and theirs is a prestigious brand we are proud to have with us on the world stage. We are excited to develop a special collection with them and we can’t wait to present it to our fans later this year”.
Thanks to the partnership between WEB EYEWEAR and Alfa Romeo F1 Team ORLEN, the new image of the WEB EYEWEAR brand will appear on the team’s C42 cars, helmets, and suits of the team’s drivers Valtteri Bottas and Guanyu Zhou and will be underlined, by the development of a capsule collection featuring a dynamic design and high-end details with sunglasses and optical frames born from a passion for sport and great technological research available in the second half of 2022.
The post WEB Eyewear and Alfa Romeo F1 Team sign a sponsorship agreement appeared first on Paddock Magazine.