Scuderia Ferrari HP proudly announces a new multi-year partnership with Chivas Regal, the iconic luxury Scotch whisky brand, which joins as an Official Team Partner. Launching just ahead of the much-anticipated Las Vegas Grand Prix, this collaboration is set to bring a blend of excitement and responsibility to Formula 1 fans worldwide.
The partnership between Scuderia Ferrari HP and Chivas Regal will deliver a range of engaging activations, offering fans a unique behind-the-scenes glimpse into the world of Formula 1. Through immersive experiences and exclusive content, this alliance aims to reveal the often-unseen aspects of life off the track, making the thrills of racing accessible to a broader and more diverse audience.
Beyond enhancing the fan experience, Chivas Regal will leverage this global platform to champion the importance of responsible drinking. By promoting awareness about the dangers of drink-driving, Chivas Regal is committed to making a positive social impact among Formula 1’s passionate fan base.
Frédéric Vasseur – Team Principal, Scuderia Ferrari HP
“We are thrilled to announce our partnership with Chivas Regal. Our shared values of excellence, attention to detail, and a dedication to craftsmanship—rooted in rich traditions yet ever-evolving—form the foundation of this collaboration. Together, we aim to set new standards in our respective fields. I look forward to a partnership that is not only exciting but beneficial for both brands.”
Lorenzo Giorgetti – Ferrari Chief Racing Revenue Officer
“We are excited to welcome Chivas Regal to the Scuderia Ferrari HP family, marking their first venture into the world of elite motorsport. Through this partnership, we will engage fans with innovative and inspiring activations, broadening our reach and expanding both the Scuderia Ferrari HP and Formula 1 fan bases.”
Jean-Etienne Gourgues – Chairman & CEO of Chivas Brothers
“This partnership represents a transformative moment as we bring Chivas Regal into the heart of motorsport culture. Scuderia Ferrari HP, a pioneer in both racing and cultural influence, aligns perfectly with our brand ethos. In Formula 1, success is driven by teamwork—a value that mirrors Chivas Regal’s ‘I Rise, We Rise’ mission. As we engage with today’s vibrant and diverse community of racing fans, we will also emphasize the critical message of never drinking and driving. We look forward to an impactful journey, starting in the 2025 season and extending into the future.”
Through this alliance, Scuderia Ferrari HP and Chivas Regal aim not only to entertain but to inspire positive action, blending the excitement of racing with a commitment to safety and responsibility on a global scale.
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