Red Bull Racing launch REBL CUSTMS livery for the British Grand Prix

The RED Bull will launch the first REBL CUSTMS look of the season for Oracle Red Bull Racing as the Team’s latest livery to kick off a trio of one-off looks for the RB20 in 2024.

Click here to subscribe to our print edition!

A member of The Paddock has redesigned Max and Checo’s cars for the British GP as part of the Team’s Forever Rebl campaign, which celebrates 20 years of Red Bull in Formula One.

Powered by Oracle, The Team built a simple yet state-of-the-art REBL CUSTMS configurator designed to ensure everyone, everywhere, could have a canvas to unlock their creativity in 2024.

REBL CUSTMS hands fans the wheel to the entire car as a canvas, allowing them to pick from a bespoke toolkit of patterns, colours and sticker packs. All this, while encouraging designers to plan a livery that will complement the races, the Team will run REBL CUSTMS, which looks at this season: Britain, Singapore, and the United States. Historic Team liveries inspire the customisation patterns available in the configurator from 20 years of racing around the globe and offer a bespoke set of race-specific stickers to provide unique personalisation for each Grand Prix.

The above has meant an overhaul of the World Champions’ usual distinctive style and palette – Oracle Red Bull Racing will roll out racey in red at Silverstone. The design of the RED Bull, painted in Stallion Red and imagined by Chalaj Suvanish from Thailand, takes inspiration from the Team’s 2015 one-off and iconic pre-season testing livery, The Camo Bull.

CEO and Team Principal Christian Horner said: “Following the success of our customised fan liveries last year, we are proud to be running fan-designed liveries once again on our cars for 2024. REBL CUSTMS has handed our most loyal supporters a special canvas in the RB20 and The Paddock has brought their vision to life. Our fans sit at the heart of all we do, and I am thrilled they get to play such an important part in our journey. I watched all the entries roll in, and it was incredible to see the ingenuity and creativity of The Paddock members come to life in such an expressive manner. In our 20th season in the sport, it is a timely tribute to years gone by, and I can’t wait to see the RED Bull charge out at Silverstone this weekend.”

Winner of the first REBL CUSTMS round of 2024, Chalaj Suvanish, said: “I wanted to enter the REBL CUSTOMS competition because the chance to design a livery for my favourite Team is a once-in-a-lifetime opportunity. I have been so lucky to have won, and now I get to see a race in real life, and I can’t quite believe it; not only do I get to attend an F1 race, I get to see the car I customised on track! I used red in the car’s design to represent the spirit and strength depicted in the Red Bull logo and took inspiration from the way flow-vis paints are used in aerodynamic testing. I love watching Oracle Red Bull Racing win, and I can’t describe how it would feel to see them win in my livery.”

RED Bull will not just redesign the RB20 for the weekend; there will be a full branding takeover of the Oracle Red Bull Racing garage and social media platforms, and Sparco racesuits will be inspired by the one-off livery.

Forever Rebl was created to highlight the role of Red Bull culture in developing a team that has continued to push the boundaries of the sport since its F1 debut at the 2005 Australian Grand Prix. Forever Rebl will see the Team develop a series of special events and activations throughout the year, each designed to bring fans closer to the Team and its 20-year history. Forever Rebl is intended to put the Team’s faithful fans at the heart of the celebrations.

The post Red Bull Racing launch REBL CUSTMS livery for the British Grand Prix appeared first on Paddock Magazine.