Peroni Nastro Azzurro 0.0% and Ferrari sign a partnership agreement

Ferrari is proud to announce a new partnership with Peroni Nastro Azzurro 0.0%, the Italian super-premium beer brand owned by the Asahi Europe & International group. The multi-year collaboration thus brings together two major Italian brands, with Peroni Nastro Azzurro 0.0% partnering not just Scuderia Ferrari in Formula 1 but also the Ferrari Challenge Trofeo Pirelli, one of the best-known one-make racing series, this year in its 32nd season.

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Being two Italian companies, Ferrari and Peroni’s partnership cannot help but be built on passion and style. It is aimed at Prancing Horse fans worldwide, with initiatives to boost their experience as Ferrari supporters.

To celebrate the partnership and give a taste of the experiences to come, Peroni Nastro Azzurro 0.0% will launch a series of limited-edition products, starting with Tifosi Nastro Azzurro 0.0% as an affectionate nod to the Scuderia Ferrari fans.

Peroni will also collaborate with the FIA-sanctioned Ferrari Challenge Trofeo Pirelli, the one-make series that, for 32 years, has brought together dream cars and accomplished amateur racers at some of the world’s most iconic race tracks.

Paolo Lanzarotti, Chief Executive Officer at Asahi Europe & International, said:

We are incredibly proud to launch our new global partnership with Ferrari today. Through this partnership, we intend to elevate every moment for the fans who make this sport unique and embody the passion and flair pivotal to Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership precisely as we mean to go on – a celebration of and collaboration with the fans.

Frédéric Vasseur, Team Principal at Scuderia Ferrari, added:

We are pleased to announce the partnership between Scuderia Ferrari and Peroni, which is 0.0%. Having both brands visible in the blue riband motorsport category ensures strong visibility for Italy on the world stage. Our two great companies have many values in common, such as an eye for detail and style and an ability to combine tradition and innovation in our respective fields.

I’m looking forward to our collaboration with Peroni, which will be a great success for both parties.

About Peroni Nastro Azzurro 0.0% Alcohol-free

Peroni Nastro Azzurro 0.0% is the new Premium Italian non-alcoholic beer. It maintains the original PNA’s characteristic taste traits: the presence of Mais Nostrano, a 100% Made in Italy variety grown exclusively for Peroni Nastro Azzurro, and the use of delicate aromatic hops, which help to preserve the dry and refreshing taste that made it famous around the world. The brand-new technology of delocalization allows us to keep the recipe and the original taste of Nastro Azzurro, now also with 0.0% alcohol.

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