Paramount Pictures is thrilled to partner with Scuderia Ferrari HP in an exclusive collaboration for the release of Gladiator II, the highly anticipated sequel to the legendary 2000 film. This partnership unites two powerhouse brands—cinema and motorsports—each steeped in ambition, resilience, and legacy. Together, they celebrate a shared dedication to excellence, driven by a mutual commitment to heritage and bold innovation. We hope this shared dedication inspires you as much as it does us.
A highlight of this collaboration will be the Royal Global Premiere of Gladiator II in London, attended by Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz. In a nod to Ferrari’s signature style, the drivers will arrive dressed in custom-made tuxedos designed by Ferrari’s Creative Director, Rocco Iannone. Their presence brings a touch of racing’s exhilarating spirit to the cinematic event, further enriching the film’s atmosphere of heroism and endurance.
The collaboration extends beyond the premiere, with Scuderia Ferrari HP and Paramount Pictures launching a multi-channel campaign across digital and TV platforms. This initiative is about promoting the film and offering fans an extraordinary way to experience the Gladiator legacy and Ferrari’s relentless pursuit of perfection. Exclusive behind-the-scenes content and Ferrari-branded livery displays at the Las Vegas Grand Prix will be featured, blending the worlds of cinema and motorsport for an immersive fan experience that you won’t want to miss.
Paramount Pictures’ President of Worldwide Marketing and Distribution, Marc Weinstock, shared, “Gladiator II delivers an epic viewing experience that’s truly unparalleled. Partnering with Ferrari—a brand epitomising adrenaline, excellence, and innovation—allows us to create a unique entertainment experience rooted in our shared legacy of pushing boundaries.”
Ferrari’s Chief Racing Revenue Officer, Lorenzo Giorgetti, echoed the sentiment: “We’re thrilled to team up with Paramount Pictures to celebrate Gladiator II, a film as iconic in cinema as Ferrari is in racing. This collaboration embodies the Ferrari Lifestyle, with the Gladiator II cast joining us at the Las Vegas Grand Prix in custom Ferrari looks. It’s an unforgettable fusion of cinematic and motorsport flair.”
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Gladiator II hits theatres on November 15, promising audiences a powerful, immersive story inspired by resilience, much like Ferrari’s legacy in the world of racing. This one-of-a-kind collaboration reflects both brands’ passion and dedication to their fields, honouring tradition while daring to explore new frontiers.
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