JCB and Aston Martin F1 Team renew their partnership agreement

JCB and Aston Martin Aramco Formula One Team are proud to announce the extension of their partnership ahead of the upcoming 2024 FIA Formula One World Championship. The two iconic British brands have enjoyed much success together since 2019, celebrating a shared commitment to innovation, collaboration and high-performance engineering. JCB’s distinctive logo will feature on Aston Martin Aramco’s new Formula One car, the AMR24, which will debut on 12 February.

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With a wealth of engineering excellence and award-winning products, JCB will continue to support Aston Martin Aramco as the team looks to build on its best season to date after claiming eight Formula One podiums and 280 points in 2023. The extended partnership between two industry leaders successfully enables knowledge exchange, with a focus on efficient and sustainable business practices, facilitating an alliance that fosters growth and drives technical innovation.

JCB’s world-class equipment has been instrumental in the construction of the state-of-the-art Aston Martin Aramco Formula One Technology Campus (AMRTC), which opened its first phase in the summer of 2023. The equipment continues to be fully utilised in the rapid construction of two additional facilities that will house the team’s new Wind Tunnel as well as its events and wellbeing space.

Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Aramco Formula One Team, said:

We’re delighted to renew our partnership with our friends at JCB as we head into the 2024 season – our sixth season together. This incredibly successful relationship has brought together two British icons, and there is much more to come as we continue to work closely to improve the team’s on and off-track operations.

JCB has been integral to the construction of the AMRTC, which opened its doors last year. All at Aston Martin Aramco recognise how crucial our new Technology Campus has been in encouraging more collaborative working, and we will continue to reap the benefits of this truly fantastic facility. With JCB’s support, the construction of our two additional buildings continues to progress rapidly. We look forward to working with JCB for many more years to come.

Steve Fox, JCB’s Managing Director of Global major Accounts, added:

We are extremely pleased to continue our partnership with the Aston Martin Aramco Formula One Team. This partnership is hugely beneficial to our business, helping us establish and galvanize relationships with our customers around the world. We are excited to be part of the team seeking to build on its best season to date and particularly delighted to have been chosen to supply our world-class equipment for the expansion of its fantastic Technology Campus.

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