Hard Rock announced as presenting partner for Las Vegas Grand Prix

Hard Rock will offer new seating options for race attendees in front of The Mirage Hotel & Casino, which the brand acquired in December.

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Las Vegas Grand Prix, Inc. announced today that Hard Rock International had joined the roster of presenting partners for the Formula 1 Heineken Silver Las Vegas Grand Prix. Hard Rock is slated for construction on the current site of The Mirage Hotel & Casino, which has a premier Strip vantage point for attendees at one of the most anticipated races of 2023.

As a presenting partner, Hard Rock will have its own Strip-adjacent grandstand structure, designed to seat up to 3,000 fans. The Mirage plans to host a variety of F1-centric events and to provide fans with exceptional hospitality options on the premises. Fans who signed up for the priority interest list by donating a lucky $7.77 to the Las Vegas Grand Prix Foundation will have an opportunity to purchase The Mirage Grandstands tickets during their designated time slot beginning Wednesday, March 22. Any remaining tickets will be available to the public via the Las Vegas Grand Prix website on Friday, March 24, at 10 a.m. PT. Room and ticket packages will be available on The Mirage website later.

Hard Rock will work with the Las Vegas Grand Prix, Inc. team to launch a made-for-Vegas educational program focusing on global hospitality—more information on these efforts will be shared in the coming months.

Emily Prazer, Chief Commercial Officer of Las Vegas Grand Prix, Inc.

Like Formula 1, the Hard Rock brand is globally recognized, with fans visiting worldwide. Our event’s high intensity and energy match the excitement associated with the Hard Rock. We look forward to providing fans another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.

Keith Sheldon, President of Hard Rock Entertainment for Hard Rock International

We are very excited to partner with Las Vegas Grand Prix—Inc. and to create unique experiences for our fans and guests at the inaugural race. From our involvement with the Formula 1 Miami Grand Prix and as an official team partner of Oracle Red Bull Racing, we’re thrilled to continue to grow our participation in the sport and know first-hand what it will take to plan and execute an extraordinary race experience in the sports and entertainment capital of the world.

About Formula 1 Heineken Silver Las Vegas Grand Prix 

Formula 1 and Liberty Media Corporation are working to promote the Formula 1 Heineken Silver Las Vegas Grand Prix in partnership with the Las Vegas Convention and Visitors Authority. The inaugural race weekend is set for November 16-18, 2023. At night against the iconic Las Vegas backdrop, the track will see drivers reach jaw-dropping speeds of over 210 mph (340 kph) as they race around some of the world’s most iconic landmarks, hotels and hotels and casinos on the legendary Las Vegas Strip.

About Hard Rock

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations, including owned/licensed or managed Rock Shops, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most extensive and most valuable collection of authentic music memorabilia, more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honoured as the number one brand in Outstanding Guest Satisfaction for the second year among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among the top brands in this category. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock’s recognition by Forbes in the 2023 list of America’s Best Large Employers for the seventh year in a row stands amongst other accolades by Forbes, such as ranking amongst World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received a first-place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB).

Hard Rock’s recognition by Forbes in the 2023 list of America’s Best Large Employers for the seventh year in a row stands amongst other accolades by Forbes, such as ranking amongst World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry.

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