By RaceScene Publisher on Thursday, 21 November 2024
Category: Paddock Magazine

Haas F1 Team Joins Forces with Mphasis

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MoneyGram Haas F1 Team is proud to announce a strategic multi-year partnership with Mphasis, a global Information Technology (IT) solutions provider renowned for its expertise in cloud and cognitive services. This collaboration solidifies a shared commitment to innovation, leveraging advanced technology to achieve superior performance in one of the most competitive arenas in global sports—Formula 1.

Transforming Performance Through Cutting-Edge Technology

Mphasis will play a pivotal role as the team’s Official Digital Partner, collaborating with the MoneyGram Haas F1 Team to deliver state-of-the-art solutions to enhance both on-track performance and off-track operational efficiency. The company will enable real-time data analysis, predictive modelling, and performance optimisation by harnessing its deep expertise in Data Analytics, Automation, Cybersecurity, and Artificial Intelligence (AI).

“Our partnership with Mphasis represents a crucial step forward in our journey to leverage technology for competitive advantage,” said Ayao Komatsu, Team Principal of MoneyGram Haas F1 Team. “Their innovative problem-solving approach and technological capabilities align seamlessly with our drive for excellence, making them an ideal partner.”

A Landmark Start at the Las Vegas Grand Prix

The partnership’s first major milestone will see Mphasis branding debut on the MoneyGram Haas F1 Team VF-24 cars, piloted by Nico Hülkenberg and Kevin Magnussen, during the highly anticipated Las Vegas Grand Prix, taking place from Thursday, November 21, to Saturday, November 23. As Round 22 of the 2024 FIA Formula 1 World Championship, the event provides an electrifying stage to unveil this groundbreaking collaboration.

READ MORE: TAG Heuer Celebrates Las Vegas with Vibrant Monaco Chronograph

Mphasis – Driving the Future of Sport Technology

For Mphasis, the partnership exemplifies the intersection of technology and sports. “Partnering with MoneyGram Haas F1 Team is an exciting opportunity to showcase how advanced technology can redefine high-performance sports,” said Nitin Rakesh, CEO and Managing Director of Mphasis. “This collaboration highlights our dedication to driving innovation and creating transformative solutions. We’re thrilled to embark on this journey together, focused on pushing boundaries and achieving success.”

Engaging Fans Through Digital Innovation

Beyond the racetrack, Mphasis and MoneyGram Haas F1 Team will connect with fans through interactive digital activations, bridging the gap between technology and sport. These initiatives aim to create a dynamic, immersive experience for Formula 1 enthusiasts, further enriching the fan journey.

About Mphasis

Mphasis is dedicated to being the “Driver in Driverless Cars” for global enterprises, delivering scalable and sustainable software and technology solutions through cutting-edge design, architecture, and engineering services. With a focus on hyper-personalized digital experiences, Mphasis leverages its Front2Back

Transformation approach, combining the power of cloud and cognitive technologies to empower businesses. By integrating sustainability into its operations and solutions, Mphasis continues to foster strong partnerships with marquee clients worldwide.

The post Haas F1 Team Joins Forces with Mphasis appeared first on Paddock Magazine.

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