Genesys signs a partnership agreement with Scuderia Ferrari

Scuderia Ferrari is pleased to announce the arrival of a new team partner with the signing of a multi-year agreement with Genesys. The company, which has offices in over 50 countries, is the world leader in the field of customer experience. Genesys helps companies build stronger customer relationships through the cloud and digital technologies.

Click here to subscribe to our print edition!

The company logo will appear on the cars driven by Charles Leclerc and Carlos Sainz. Genesys will partner with Ferrari in its 499P Hypercar endurance racing program, including the Le Mans 24 Hours.

The company has offices in over fifty countries worldwide and customers in over a hundred. Its logo will feature on the Ferrari 499P number 50, to be driven by Antonio Fuoco, Miguel Molina and Nicklas Nielsen, and on number 51, for the crew made up of Alessandro Pier Guidi, James Calado and Antonio Giovinazzi, who will race in the 2023 season of the FIA World Endurance Championship, bringing the Prancing Horse back to the top class of the World Championship. The logo of Genesys, also a Scuderia Ferrari partner, will make an appearance on Charles Leclerc and Carlos Sainz’s single-seaters.

Benedetto Vigna, Ferrari CEO

We’re thrilled that Genesys is joining Scuderia Ferrari as a team partner and will also be a part of our LMH program. Like us, Genesys is a business focused on being a technology leader; like us, they always work hard to improve and move forward. I know the synergies between our two companies will deliver massive value on both sides.

About Genesys

Genesys sets up billions of fantastic customer experiences for businesses in more than 100 countries annually. Through the power of our cloud, digital, and AI technologies, organizations can realize Experience as a Service, our vision for empathetic customer experiences at scale. With their technology, organizations have the power to deliver proactive, predictive, and hyper-personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology into a modern revenue velocity engine, Genesys enables true intimacy at scale to foster customer trust and loyalty.

The post Genesys signs a partnership agreement with Scuderia Ferrari appeared first on Paddock Magazine.