Endstate x BWT Alpine F1 Team Unveil Exclusive Smart Footwear Collection

Endstate has announced a groundbreaking licensing partnership with BWT Alpine Formula One Team, introducing a contemporary luxury travel sneaker designed exclusively for the team. This collaboration represents a bold fusion of high-performance motorsport and cutting-edge footwear design, seamlessly integrating technology into modern luxury fashion.

The BWT Alpine Formula One Team x Endstate sneaker embodies sophistication with its sleek, minimalist aesthetic. Crafted from premium white leather, the design is elevated with strategic details, including reflective trim and a contemporary sole construction engineered for maximum comfort. Every element of the sneaker reflects Alpine’s signature design language, making it a true statement piece for both motorsport enthusiasts and sneaker collectors alike.

At the heart of this collaboration lies innovation: each pair features Endstate’s proprietary NFC technology (3chip), discreetly embedded within the tongue. With a simple tap of a smartphone, owners gain instant access to exclusive BWT Alpine Formula One Team experiences, authenticated product verification, and seamless integration into Alpine’s digital loyalty ecosystem. This fusion of physical and digital ownership marks a new era in luxury sportswear collectables, offering unprecedented value beyond aesthetics.

Bennett Collen, CEO and co-founder of Endstate expressed enthusiasm for the collaboration:
“This partnership with BWT Alpine Formula One Team perfectly captures Endstate’s commitment to precision, innovation, and fan engagement. These sneakers are more than just high-end footwear—they’re an experience. With embedded technology, they redefine what consumers can expect from premium products.”

READ MORE: BWT Alpine F1 Team Welcomes MISSION as New Team Supplier

The limited-edition BWT Alpine Formula One x Endstate collection will launch on March 11, 2025, exclusively at Alpine’s official store. Each pair comes equipped with Endstate’s signature authentication technology, ensuring exclusivity and authenticity for collectors and fans alike.

About Endstate

Endstate revolutionizes product authentication and consumer engagement by embedding NFC chips into physical goods. The company’s proprietary 3chip technology unlocks exclusive digital experiences, protects brand integrity, and generates new revenue streams for the world’s leading brands. Additionally, Endstate’s Authenticated Resale marketplace—the first of its kind—enables guaranteed-authentic, peer-to-peer resale of NFC-enabled products, allowing brands to participate in the resale market while forging deeper connections with customers.

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