The Mercedes-AMG Petronas F1 Team is pleased to announce Eight Sleep, the world’s first sleep fitness company, as the Official Team Supplier to support the team’s preparations for an expansive 2022 Formula 1 schedule. The team’s drivers Lewis Hamilton and George Russell, as well as Team Principal and CEO, Toto Wolff, will have access to their suite of products to optimise their sleep and ensure peak performance this season and next.
Click here to subscribe to our print edition!
The team rigorously looks for ways to improve the performance of the car and the team. Eight Sleep’s next-generation sleep technology is engineered to support the technical and human demands of the intense 2022 F1 schedule, enabling the eight-time World Champions to maintain peak performance levels.
More than 200 professional athletes rely on the company to power their recovery through the Pod Pro’s advanced thermoregulation technology.
The company’s branding will feature on the team’s challenger for the 2022 season, the Mercedes-AMG F1 W13 E Performance, for the duration of the season including the inaugural Miami Grand Prix in May. The company will support team members throughout the season with their innovative sleep technology to ensure effective recovery and maintain energy levels.
Toto Wolff, Team Principal and CEO of the Mercedes-AMG Petronas F1 Team
Our team is made up of over 2,000 people across Brackley and Brixworth, all of whom perform at their peak every day in a sport where every single detail matters. To achieve the level of sustained performance that is required to compete in Formula 1, we are relentless in exploring all possible optimisations, including sleep. By partnering with Eight Sleep we are looking to utilise their technology during the upcoming season while also spreading a key message about the importance of recovery when you aim for peak performance.
Matteo Franceschetti, Co-Founder and CEO of Eight Sleep
I personally, am thrilled to partner with Mercedes-AMG Petronas Formula One and power their team’s sleep so they can continue to perform at the highest level. Growing up in Italy, Formula One was a huge part of my life – from racing cars with my father to starting my first business taking pictures of racing cars at local tracks. Mercedes-AMG Petronas F1’s commitment to constant innovation and improvement is what we strive for at Eight Sleep. We will work together to improve the team’s sleep and recovery for a successful win at this year’s Grand Prix races.
Richard Sanders, Commercial Director of the Mercedes-AMG Petronas F1 Team
We’re delighted to welcome Eight Sleep to the team and to start working with them to develop and innovate around our recovery programmes. Their approach to reimagining sleep is very similar to how we operate. They’re obsessed with performance, the fine details and ensuring our team gets the rest they need to perform at their very best.
The post Eight Sleep and Mercedes-AMG F1 Team sign a partnership agreement appeared first on Paddock Magazine.