Your event advertisement page plays a critical role in converting interested page visitors to registered attendees. Done correctly, this page should answer the majority of questions a potential participant may have about your event and provide a compelling event description which entices them to proceed to registration. At a minimum, this page should communicate the who, what, where, when, why, and how much of your event. Having seen thousands of these pages, here are a few best practices we'd highly recommend you incorporate into your event advertisement pages for the 2022 season.