Bang & Olufsen and Ferrari renew their partnership

After sharing an exciting Formula 1 season, Bang & Olufsen and Ferrari announce the renewal of their partnership for the 2024 and 2025 seasons.

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Bang & Olufsen will again be featured on Ferrari’s SF-24 Formula 1 car with prominent logo placement. It will continue to work closely with the Maranello-based team to build immersive sound experiences on the trackside and in Bang & Olufsen stores worldwide. In the 2023 season, Bang & Olufsen hosted several successful events, showcasing how the company’s portfolio of high-end TVs and speakers deliver the most powerful and captivating off-track viewing experience for Formula 1 fans—two icons in a partnership that embodies the best of both brands.

Bang & Olufsen’s partnership with Scuderia Ferrari goes beyond collaborating with the racing division. In 2024, the two brands will continue to entice clients by launching new and exciting unique edition products.

CEO of Bang & Olufsen, Kristian Teär, is excited about what the 2024 season will bring:

We have been delighted with our partnership and hope to elevate it further this coming season. Like Ferrari, we have a proud history of world-class performance, innovation, and exceptional craftsmanship. In the past year, we have shown Ferrari brand lovers and the Formula 1 community the immersive experiences our products can deliver. We can continue working together to create even more magical moments.

Lorenzo Giorgetti, Chief Revenue Officer, Scuderia Ferrari:

With an excellent partnership like Bang & Olufsen and Ferrari, we can continue offering our Grand Prix guests a first-rate immersive experience. Like us, Bang & Olufsen believes in constant technological research, a passion for beautiful things, and a continuous drive to innovate. I am confident that, in the coming years, we will make the most of our partnership renewal by creating opportunities that will benefit both companies.

About Bang & Olufsen and Ferrari

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen, whose devotion and vision remain the company’s foundation. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology, and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by a unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

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