Aston Martin Aramco Unveils High-Performance Partnership with PUMA, Blending Innovation and Style

Aston Martin Aramco Formula One Team announced an exciting new long-term partnership with global sportswear leader PUMA, focused on enhancing high performance across both track and lifestyle wear. Known for its cutting-edge designs and legacy of innovation in athletic and lifestyle performance wear, PUMA joins the Official Sportswear, Athleisure, and Technical Gear Partner team, heralding a dynamic new chapter as the partnership gears up for the 2025 Formula One season.

This collaboration aligns with Aston Martin Aramco’s vision of setting world-class standards both on and off the track. PUMA will supply high-performance racewear and footwear crafted for maximum durability, agility, and comfort, ensuring that drivers and crew are equipped for the rigours of racing. The partnership will introduce specially engineered fabrics and designs focused on precision, performance, and style as the two brands blend their strengths in pursuit of excellence.

For over 75 years, PUMA has created iconic moments in sports, working with legendary athletes like Usain Bolt, Pelé, Yaroslava Mahuchikh, and Armand “Mondo” Duplantis. With a history in motorsports dating back to the 1980s, PUMA has developed performance gear for multiple Formula One World Champion teams and drivers. The brand’s unique fusion of sports and culture is also showcased in its motorsport-inspired collections, developed in collaboration with influential artists such as Dua Lipa, Rihanna, and A$AP Rocky.

The Aston Martin Aramco partnership will introduce “the heat to the street,” as PUMA brings its streetwear influence to F1 fandom. Limited-edition collaboration capsules will feature trend-setting fanwear collections, giving enthusiasts a fresh way to connect with the team when these collections launch globally in 2025.

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The PUMA logo will make its track debut on the AMR25, Aston Martin Aramco’s 2025 F1 challenger, setting the stage for a vibrant new look that resonates with fans worldwide.

Lawrence Stroll, Executive Chairman of Aston Martin Aramco Formula One Team, expressed enthusiasm for the alliance:

“We are thrilled to welcome PUMA to the Aston Martin Aramco family. This partnership embodies our shared commitment to innovation, speed, and precision—values that resonate deeply with our fans. Together, we are redefining how fans engage with our team, and we can’t wait to see this collaboration in action in 2025.”

Arne Freundt, CEO of PUMA, echoed this excitement, noting the alignment in vision and the shared drive for advancement:

“Partnering with Aston Martin Aramco Formula One Team is a milestone in PUMA’s long-standing motorsport legacy. Like the team, PUMA is dedicated to advancing the sport through cutting-edge technology and innovation. We look forward to supporting Aston Martin Aramco’s journey with high-performance racewear and inspiring fans with premium products and compelling stories from the world of motorsports.”

With this partnership, Aston Martin Aramco and PUMA are set to ignite a powerful connection with Formula 1 enthusiasts, bridging the gap between high-performance sportswear and stylish fanwear and paving the way for a bold new era in motorsport and lifestyle collaboration.

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