Aston Martin Aramco Elevates Global Reach with Strategic Partnership with Ma’aden

Aston Martin Aramco Formula One Team proudly announces a groundbreaking new multi-year, global partnership with Ma’aden, the largest mining and metals company in the Middle East and one of the fastest-growing in the world. This partnership is not just a strategic alignment but a transformative step that sets a new standard in the industry. Both companies share a commitment to sustainability, innovation, and long-term growth, making this collaboration a unique and powerful force in the market.

As Aston Martin Aramco accelerates its Formula One journey, Ma’aden plays a pivotal role as a key partner, offering resources, expertise, and ambition to drive shared goals. This partnership is not just integral to Ma’aden’s mission to attract top-tier talent and solidify its position as a global leader in the mining sector, but it also significantly enhances Aston Martin’s capabilities and reach. Leveraging Aston Martin’s international presence, Ma’aden will expand its brand visibility, connecting with a global audience as part of its ambitious 10x growth strategy.

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A cornerstone of this partnership is a technology-driven approach to sustainable mining, a testament to the innovative spirit of both Aston Martin Aramco and Ma’aden. This approach aligns with Formula One’s goal of achieving net-zero emissions by 2030. Through this collaboration, Aston Martin Aramco and Ma’aden aim to showcase a forward-thinking, sustainable mining sector that appeals to the next generation of talent, positioning Ma’aden as a premier employer within Saudi Arabia and beyond.

Ma’aden’s branding will debut on the AMR24 race car at the São Paulo Grand Prix, marking the official launch of this collaboration. This unveiling highlights the global platform that Aston Martin provides, allowing Ma’aden to connect with millions of F1 fans worldwide and symbolizing the shared vision of technological innovation and sustainability between both companies.

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, stated:

“We are delighted to welcome Ma’aden as a partner of Aston Martin Aramco. It is an important step in our journey in Formula One and demonstrates the attractiveness of our team for brands with a long-term vision for success like Ma’aden. We share a common objective towards a sustainable future in line with Formula One’s goal of becoming net zero by 2030. In our respective fields, we both strive for excellence, maintain high standards, and push the boundaries of technology. We look forward to working with Ma’aden in 2024 and beyond.”

Bob Wilt, CEO Ma’aden, remarked:

“Partnering with Aston Martin Aramco Formula One Team is a great opportunity for Ma’aden to solidify its place as one of the fastest-growing players in the global mining industry. Together, we are an ideal fit, with a shared competitive spirit and closely aligned values of continuous improvement and teamwork. We are both on ambitious growth journeys. We both aim to accelerate advancements in our respective fields and showcase and garner excitement about our industry to a new generation through the lens of technology, sustainability, and progress. Ma’aden is excited to collaborate with Aston Martin Aramco to build a brighter future, both on and off the track.”

This partnership with Aston Martin Aramco will empower Ma’aden to amplify its message of global sustainability, growth, and innovation, establishing a presence in Formula One that underscores its commitment to a transformative, technology-led future.

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