The Aston Martin Aramco Formula One Team made a dazzling return to Saudi Arabia ahead of the highly anticipated Saudi Arabian Grand Prix, kicking off a week of high-octane celebration and inspiration. In partnership with title sponsor Aramco, the team launched a series of immersive events designed to fuel excitement and ignite passion for motorsport across the Kingdom—and beyond.
The festivities were led by Jessica Hawkins, Aston Martin Aramco’s Driver Ambassador. She made history last year as the first woman to drive a modern ground-effect Formula 1 car, a feat that continues to inspire and pave the way for future generations. This year, she embarked on a symbolic journey across Saudi Arabia in the AMR23, further cementing her legacy in the sport. Her route included iconic stops such as Ithra—Aramco’s cultural beacon in Dammam—a newly opened Aramco premium retail station. It concluded with a stunning arrival at the legendary Jeddah Corniche Circuit.
The spotlight shifted at Aramco headquarters to Fernando Alonso, who unveiled a custom helmet with a uniquely Saudi flair. Designed in collaboration with Sara Turkestani, a rising young artist from the Kingdom, the helmet will debut on track during the Grand Prix. Turkestani won a nationwide competition to create a Saudi-inspired design, blending desert landscapes and vibrant colours with Formula 1’s cutting-edge energy. As part of her prize, she’ll enjoy an exclusive behind-the-scenes experience with the team at the Jeddah circuit.
Fernando Alonso shared:
“It’s always special to race in Saudi Arabia, especially as it’s home to Aramco. The dunes and warm tones of the winning helmet reminded me of the breathtaking landscapes I saw during the Dakar Rally. I’m proud to wear this design and help highlight the incredible talent from the Kingdom.”