Sponsorship is hard to come by, and the financial picture is typically not pleasant when a family-run team has to boot their own family member from the driver’s seat. NASCAR Xfinity Series driver Brandon Brown, whose Brandonbilt Motorsports team has had erratic funding throughout the 2022 season, will learn this firsthand as he is replaced by Austin Dillon in the #68 Chevrolet Camaro for 30 July’s race at Indianapolis Motor Speedway. To preserve his playoff eligibility, he will drive Mike Harmon Racing‘s #47 in the event.
Dillon brings both Cup Series experience and sponsorship from Maestro’s Classic for the race. The 2013 Xfinity champion was involved in a wreck in his first series start of the year at Charlotte with Big Machine Racing Team. Big Machine and Brandonbilt both have technical alliances with Richard Childress Racing, who fields the #3 Cup car for Dillon.
“We are diligently working to secure the necessary funding that is needed to keep Brandon in the No. 68 for the remainder of the 2022 NASCAR Xfinity Series season and we look forward to his return the following weekend at Michigan International Speedway,” said Brown’s father and Brandonbilt owner Jerry Brown.
Brown scored his maiden win at Talladega in late 2021, but what was supposed to be a popular victory for a small operation quickly became overshadowed by fans’ chants maligning President Joe Biden during Brown’s post-race interview, which were misheard by NBC reporter Kelli Stavast as “Let’s Go Brandon”. The phrase has since become a minced oath for conservatives to criticise Biden, and its indirect ties to Brown prompted potential sponsors to hesitate about investing in Brandonbilt. Although Brown is a Republican like many of those using the phrase, he sought to distance himself from the situation and eventually tried to “take it back” by spinning it into a positive context. Ironically, his tactic entering the 2022 season was to acquire full-time sponsorship from the cryptocurrency LGBCoin, which had glaring anti-Biden connotations from its investors, before NASCAR rejected it. Nevertheless, the debacle prompted many of his existing sponsors like Larry’s Hard Lemonade to withdraw their funding.
The #68 spent much of 2022 rotating between sponsors like TradeTheChain, Zero FG Energy Drink, Solid Rock Carriers, Jabs Construction, and the family-owned Brandonbilt Foundations. At Road America, Brown seemed to find closure for the “Let’s Go Brandon” fiasco when he partnered with Sheletta Brundidge, author of the children’s book Brandon Spots His Sign about her son Brandon—who has autism—interpreting signs with the phrase as personal motivation for him. The Brundidges attended the race and gave out copies of the book, while its cover appeared on the #68’s hood. Speaking to the Associated Press after the race, Brown called it a “breakthrough moment for us. This can be positive. This can be good. It doesn’t have to be hateful or divisive.”