Upon his appointment as FIA President in 2021, among Mohammed Ben Sulayem‘s goals were to restructure the organisation such as adding a new position for Chief Executive Officer. This was realised on Thursday with the addition of Natalie Robyn, an American who most recently served as the CEO of Volvo Car Switzerland.
“The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation,” said Sulayem. “Her extensive experience and leadership will be crucial to improving our finances, governance and operations. She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our members and I welcome her to the team.”
After working for Bank of America and Delphi, Robyn entered the automotive industry with DaimlerChrysler in 2005 as an international management associate. She remained with the company (which eventually became Daimler AG, now Mercedes-Benz Group) through 2012, with her last role being as a senior manager of sales operation in Europe, the Middle East, and Africa (EMEA).
She relocated to Switzerland to become the regional director of sales for Nissan in 2012. Three years later, she was named the International Vice President of Volvo’s EMEA department.
In January 2017, she was elevated to CEO of Volvo’s Swiss branch.